A website builder for used car dealers

Listings are pages you control, not a feed

The builder does not sync with a dealer management system and does not pull a live listing feed. Pretending otherwise would waste your week, so here is the honest shape.

Option one: an Inventory link in the header that goes wherever your cars are already listed. Option two: pages you keep current yourself, written in plain paragraphs at no charge, or from one line you give the assistant.

Most dealers do both. The link handles the whole lot, and a handful of pages cover the models you always stock.

The part a marketplace listing cannot say

Every car on every site looks the same at thumbnail size. What differs is how the car got there.

So the site says it: where you buy, what you refuse to buy, what reconditioning every car gets before it hits the line, and who inspects it. If you walk away from flood or frame damage, say that in your own words.

That page is the reason a shopper drives past a bigger lot to reach yours.

Trade-ins without a value promise

There is no valuation tool in the builder, and no number is ever written for you. A trade-in page instead says how your appraisal works: bring the car, bring the title and keys, and you look at it.

It says what raises a trade value and what hurts it, in plain words. It does not tell a reader what their car is worth before anyone has seen it.

The form collects the year, the make, the mileage and the condition so the conversation starts warm.

If you take a trade without a sale, say that too. Plenty of people just want the car gone.

Financing wording that keeps you out of trouble

Vehicle advertising rules are strict, and a website is advertising. The site carries no payment, no rate, no term and no approval language of any kind.

What it can say is how the process runs: you work with lenders, an application goes to the lender, and the lender decides. It can say what to bring and what a credit check involves, if you want that explained.

Words like approved and pre-qualified do not appear anywhere. If you offer in-house terms, the page states only the facts you give and the disclosures your state requires.

As-is terms and the disclosures your state expects

Your Buyers Guide, your warranty terms, your document fees and your title handling are yours to state. The assistant places each line exactly as given, on every page or in the footer, whichever you choose.

Nothing gets rounded up or filled in. If a car is sold as-is, the page says as-is in the plainest words available.

A third-party service contract is described as the provider describes it, with a pointer to the provider.

The proof a buyer looks for before the drive over

Each item appears only because your interview says it is true, and comes off the same day it stops being true.

• Your dealer license and bond, as your state issues them
• Photos of the actual cars and the actual lot, never stock images
• History reports you pay for, named by the provider
• Any inspection your shop performs, described step by step
• Reviews you supply and stand behind

How a buyer reaches you, and what the interview asks

Buyers call, text and fill in forms at all hours. Your number sits in the header of every page, with a Text us link beside it if you want one, and the form is always within reach.

Each submission is delivered to your CRM, to Slack, by SMS or by email, and a Send test lead button proves the connection first. A booking link adds a section for scheduling a test drive, loaded only when a visitor opens it.

The assistant asks what you stock, how you source it, your reconditioning steps, your license lines, your trade-in process and your hours. You approve the planned pages and the build cost before anything runs.

Because the site is written from a conversation with the in-app assistant, the pages sound like your lot instead of a listing template. Your pages face a check that runs before anything publishes, validated against Google Search Essentials and modern web standards. The answer capsule near the top is what the AI answer engines like ChatGPT and Google's AI answers can read back to a shopper. A page is genuinely useful when a buyer can decide to visit without calling first.

The used car dealers trade, in Census numbers

• 25,147 Used car dealers establishments in the United States (NAICS 441120, County Business Patterns 2023) U.S. Census County Business Patterns 2023
• 162,048 people employed in Used car dealers in the United States (NAICS 441120, County Business Patterns 2023) U.S. Census County Business Patterns 2023

Figures are from the source named beside each one, as published. They describe the area or the trade, not this product.