A website builder for auto repair shops

The makes you service are the first thing on the home page

A driver skims for their badge. If you work on domestic, Asian and European makes, the home page says so up top. If you specialise in one make, the whole site says it, because that is the reason someone drives past three other shops to reach you.

Light trucks, fleets, hybrids and diesels each get a line or a page only if you actually take them. The interview asks.

Diagnostics deserves its own page because it is its own sale

The check-engine light is the most searched problem a shop has. A diagnostics page says what a diagnostic visit includes, what the fee covers, and whether it comes off the repair. It says what you do when the code points to two things.

It does not tell the reader what a code means. It tells them what you do about it and how to get the car to you.

Service pages that follow how a car breaks

Brakes, oil and fluids, tires and alignment, batteries and charging, heating and AC, suspension, engine and transmission. Each page says what the symptom feels like, what a visit involves, and what you replace with, aftermarket or original equipment, in your words.

State inspection and emissions get a page if your shop is licensed to do them, with what to bring and how long it takes in your experience. No page is written for a service you do not offer. The navigation structure page shows how those pages sit together.

Warranty wording that says exactly what you mean

A repair warranty is a promise, so the site writes it as you state it. Which parts, which labor, for how long or how far, and whether it travels if the car is sold. The builder never rounds it up or fills in a term you did not give.

Words like lifetime and nationwide appear only if they are true and you can say what they mean. If a parts maker offers its own warranty, the page says so and points to the maker.

Booking a bay by phone, text, form or a booking link

Some drivers call. Some are at work and want to text. Some want to pick a slot. Your number sits in the header of every page with a Text us link beside it if you want one, and the form is on every page.

If you use a booking link from Calendly, Square Appointments, Acuity or Microsoft Bookings, the site gets a book-a-time section that loads only when a visitor opens it. Each form submission lands in your CRM, in Slack, by SMS or by email, and a Send test lead button proves the connection first.

Say whether you offer early drop-off, loaner cars, rides or a waiting room. Those are the details that decide which shop gets the car.

The proof drivers look for before they hand over the keys

If a certification lapses, tell the assistant and it comes off the page. Every page is checked by a check that runs before anything publishes, validated against Google Search Essentials and modern web standards.

• Technician certifications your people actually hold, named as the issuing body names them
• Your shop license or registration where your state requires one
• Any brand or network affiliation you truly have, and what it means
• Reviews you supply and stand behind, never written by the builder
• Photos of your bays and your team, never stock

Questions drivers ask, and what the interview asks the shop

Drivers' questions get written from your answers, and each page carries an answer capsule near the top. That capsule is what the AI answer engines like ChatGPT and Google's AI answers can quote without the rest.

The first and last get careful answers: the page says what you do and what to ask you, not a verdict on someone's car.

The in-app assistant asks which makes you service, which services you offer, and whether you do inspections. It asks your warranty terms, your certifications, your hours and drop-off options, your areas, and what makes you different. Before the build runs, the planned pages and their cost are shown to you, and you approve them. The result is genuinely useful because it is written from a conversation about your shop.

• Can I drive with the check-engine light on
• Do you charge for a diagnostic if I get the repair done
• Do you use original parts or aftermarket
• Can I drop the car off before you open
• Will this void my manufacturer warranty

The general automotive repair trade, in Census numbers

• 84,859 General automotive repair establishments in the United States (NAICS 811111, County Business Patterns 2023) U.S. Census County Business Patterns 2023
• 403,389 people employed in General automotive repair in the United States (NAICS 811111, County Business Patterns 2023) U.S. Census County Business Patterns 2023

Figures are from the source named beside each one, as published. They describe the area or the trade, not this product.