What is built in
Eight capabilities, on every plan, switched on from day one.
Short answer
Eight things a business website needs, built in and switched on from the first day. Every plan has all eight; plans differ only in how many sites and pages you can run.
Written from a conversation
The assistant interviews you about your business and writes every page from your answers: title, description, heading, copy, an answer capsule near the top, and the questions people ask. It can read your existing website or a Google Sheet of your services to fill gaps.
Checked before publish
Every page passes a check before it can go live, and many of the checks follow public standards, including Google Search Essentials. The platform's page generator refuses pages that are a template with the town swapped, and edits that make pages too alike are refused too. A page that fails a must-pass check does not go live, and the assistant says why.
Search-ready structure
Clean addresses, titles and descriptions within the lengths the check expects, one heading per page, breadcrumbs, internal links between related pages, a sitemap, and structured data that says who you are and what you offer. Search engines and AI answer engines read the same things.
Leads where you work
A form on every page. Each submission is delivered to HubSpot, Salesforce, Zoho, Pipedrive, GoHighLevel, Slack, Microsoft Teams, email or any webhook you name, signed so your end can check it. A Send test lead button proves each connection before a real lead depends on it.
Your own domain
Connect a domain with one DNS record at your registrar; the SSL certificate is issued for you. Until then your site is live on a free address. The assistant walks you through the record for your registrar.
Analytics without cookies
Page views and conversions are counted on the server, so no analytics script and no cookie are added to your site. Add your own Google Analytics 4 measurement ID or Search Console token in one field if you want them; the analytics tag loads only after a visitor accepts cookies on sites that show a banner.
Booking, opt-ins, text us
Paste a booking link from Calendly, Cal.com, Acuity, Square, YouCanBookMe, Microsoft Bookings, Google Calendar or HubSpot Meetings and your site gets a book-a-time section that loads only when a visitor opens it. Tick a box to add a newsletter opt-in, unticked by default; tick another to add a Text us link beside your number.
An assistant on every screen
Ask it to change copy, set your brand color and logo, add a hero video, add an About, Contact or FAQ page, rearrange a page, or explain what any screen does. It knows the whole product and every third-party connection step by step.
Also on every plan
- Cookie-less A/B testing of a second version of any site, with a stable split per visitor
- Version history with rollback for every publish
- A branded not-found page on every site, served with a real not-found status
- Lead export to a spreadsheet across every site in one click
- Team members on one account
Questions people ask
Do I pay extra for any of these?
No. Every plan has all eight. The only extras are usage: pages you ask the agent to write for you, images it generates for you, and your conversations with it. You see the exact amount before a page or image is made.
Can I turn features off?
Booking, the opt-in box, the Text us link and your own analytics tags are each one field you can leave empty. The check before publish and lead delivery are always on.
Is there an API?
There is a developer key that connects Claude Code to your account, made under Account, Developer access, on paid subscriptions; it reads what your dashboard shows and every change goes through the same checks. There is no separate public REST API.
What is not built in?
Online store checkout, blog posts and languages other than English are not offered today. We say so here rather than after a trial.
Keep reading
See your website built from a conversation
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