A website builder for motorcycle dealers

Bikes on the site without a feed behind them

The builder does not connect to a dealer management system and does not pull listings from a marketplace. Saying so now saves a disappointing week later.

Two honest routes exist. Put a Listings link in the header pointing at wherever your bikes already appear. Or keep a small set of pages yourself: one per model line you always stock, plus a page for a used bike worth writing about.

Write those pages in plain paragraphs at no charge, or give the assistant one line about the bike and it drafts the rest.

The census figure covers more than motorcycles

The Census counts motorcycle shops together with ATV, side-by-side and other motor vehicle dealers, so the trade figures below are wider than bikes alone.

Your site does not have to be that broad. If you sell scooters, ATVs and side-by-sides, each line gets its own page written for the rider or the rancher who buys it.

If you only sell bikes, nothing else is written. The in-app assistant asks first.

Service is the department that pays for winter

Sales are seasonal and service is not. The service pages are where a dealer site earns its keep between spring and spring.

Scheduled maintenance, tires, brakes, suspension, diagnostics, winterization and storage each get a page when you offer them. Each says what the work covers, what you need from the owner, and how long the bike usually stays.

If you do warranty work for a brand, the page says which brands and what an owner must bring. A booking link from Calendly, Acuity or Square Appointments adds a section for service appointments.

Parts, gear and apparel, minus the shopping cart

There is no online store checkout on a site built here, so the gear pages work differently. They tell a rider what you carry, which brands you stock, and how fitting works in the shop.

Helmets, jackets, boots, luggage, exhausts and accessory lines are named as the makers name them. A parts request form lets a rider ask for something specific by bike and year.

If you sell through a marketplace or a supplier storefront, the page links straight to it rather than pretending the sale happens here.

Brand and finance wording that keeps you safe

You may call yourself an authorized dealer only where you actually are one, and manufacturer names and logos remain the manufacturer's. You supply the rights; the builder checks nothing on your behalf.

Specifications are printed as the maker publishes them, and the page says where they come from. No claim is made about speed, handling, safety or how a bike compares to another.

Financing is described as a process, never a result. Applications go to the lender, and the site carries no payment, rate, term or approval language.

Demo days, riding season and pages that change

A dealership year has a rhythm, and a static site ignores it. Demo days, open houses, group rides and swap meets can each be a page, scheduled to publish at a date and time in your own time zone.

Every publish keeps a version you can roll back to, so last season's event page is never lost. A short click-to-load video from a YouTube or Vimeo link can sit on the home page without slowing it down.

Riders who want to hear about the next event can tick a newsletter opt-in box, which you add with one tick.

How a rider reaches you, and what the interview asks

One form does not fit this business, so the ask changes by page: a bike inquiry, a service appointment, a parts request, a trade-in question. Each one is delivered to your CRM, to Slack, by SMS or by email.

A Send test lead button proves the connection before a real rider uses it, and every lead carries a status and a note on the Leads screen. Your phone number sits in the header with a Text us link beside it if you want one.

The assistant asks your brands, your lines, your service capabilities, your parts counter, your events and your hours. You approve both the planned pages and their cost before the build runs.

Because the site is written from a conversation with your sales floor, the pages sound like the shop. Every page meets a check that runs before anything publishes, validated against Google Search Essentials and modern web standards. The answer capsule at the top is what the AI answer engines like ChatGPT and Google's AI answers can quote. A dealer page is genuinely useful when a rider stops comparing tabs and calls.

The motorcycle, atv, and all other motor vehicle dealers trade, in Census numbers

• 6,688 Motorcycle, ATV, and all other motor vehicle dealers establishments in the United States (NAICS 441228, County Business Patterns 2023) U.S. Census County Business Patterns 2023
• 74,882 people employed in Motorcycle, ATV, and all other motor vehicle dealers in the United States (NAICS 441228, County Business Patterns 2023) U.S. Census County Business Patterns 2023

Figures are from the source named beside each one, as published. They describe the area or the trade, not this product.