A website builder for tire shops

The brands and types you carry, in plain words

Drivers arrive knowing one thing: a brand a friend told them about, or a type their car needs. The site answers both without making anyone hunt.

All-season, winter, all-terrain and light truck, performance, trailer and farm: each type gets a short page. It explains who the tire suits, and what you stock against what you order in. Brands are listed as the makers spell them.

Stock is not published as a live number, because no feed connects the shop to the site. What the page says instead is how quickly you can usually get a set, in your words.

A size becomes a quote, not a search result

Search tools that check fitment are not part of the builder. A quote request does the same job with less to go wrong.

The form asks for the year, make and model, the size on the sidewall, and what the driver wants from the tire. You reply with real options and a real out-the-door figure.

Every quote request is delivered to your CRM, to Slack, by SMS or by email. A Send test lead button proves the connection before a real one rides it.

Service pages that go beyond selling rubber

Half of what a tire shop sells is not tires. Each service earns its own page when you offer it, because each one is its own search.

The pages say what the work involves, what you check, and when you would tell a customer to wait. Your policy on repairing versus replacing a punctured tire belongs here, in your words.

• Flat repair, plus your rule on when a tire cannot be repaired
• Rotation, balancing and road force balancing
• Wheel alignment, and the signs that call for one
• TPMS sensors, service kits and relearns
• Mounting customer-supplied tires, and seasonal wheel storage

Warranty wording nobody has to squint at

Tire warranties confuse people because two promises overlap. The maker covers the tire, and your shop covers the work.

The site separates them. Mileage warranties, road hazard coverage and prorated replacement are described as the maker publishes them, with a pointer to the maker's own terms.

Your own labor warranty, your free rotation policy and what a customer must keep as proof are written as you state them. No term is stretched to sound better.

Fleet and commercial accounts deserve a separate page

Landscapers, contractors, delivery vans and municipal fleets buy differently from a driver with one car. They want terms, not a sale price.

A fleet page covers invoicing, account setup, whether you keep sizes on hand for them, after-hours drop-off, and mobile or on-site service if you run it. The form asks for the company, the vehicle types and a contact.

A fleet manager who prefers a call can use a booking link from Calendly, Acuity or Microsoft Bookings. It stays unloaded until a visitor opens it.

The proof a driver checks before choosing a shop

A set of tires is a real purchase, so trust gets checked. Each item appears only because your interview says it is true, and comes off when it stops being true.

• Technician certifications your people hold, named by the issuing body
• Dealer or brand programs you genuinely belong to
• The alignment and balancing equipment you run
• Photos of your bays, your racks and your team
• Reviews your customers wrote, supplied by you

What the interview asks a tire shop

Expect questions about your brands, your stocked sizes, your services, your hours and your appointment policy. It asks how you price an installed set, whether you take fleets, and what your shop does that the chain down the road does not.

You see the planned pages and the build cost before anything runs, and you approve both. Each page is then held to a check that runs before anything publishes, validated against Google Search Essentials and modern web standards.

Because the site is written from a conversation with the person who mounts the tires, the answers stay specific. That is also what the AI answer engines like ChatGPT and Google's AI answers can quote when a driver asks out loud. A tire page is genuinely useful when a driver sends a size and gets a straight answer.

The tire dealers trade, in Census numbers

• 20,250 Tire dealers establishments in the United States (NAICS 441320, County Business Patterns 2023) U.S. Census County Business Patterns 2023
• 170,169 people employed in Tire dealers in the United States (NAICS 441320, County Business Patterns 2023) U.S. Census County Business Patterns 2023

Figures are from the source named beside each one, as published. They describe the area or the trade, not this product.