A website builder for physical therapists

What a new patient checks before calling

A patient with a bad knee is not browsing. They want three answers: do you treat knees, do you take my plan, and how soon can I be seen.

The builder plans a page for each of those answers. You see the planned pages and what the build costs before anything runs, and you approve it.

• What we treat: one page per problem you see often
• Our therapists: a page each, with the licenses you supply
• Your first visit: what happens, what to wear, what to bring
• Insurance and payment: the plans you take, plus cash rates if you post them
• Hours and location: parking, the right door, stairs or a lift
• Contact: a form, your phone, and a Text us link if you want one

A page for each thing you treat, in plain words

People search the way they hurt. They type knee pain after running, not the clinical name for it.

So each treatment page names the problem twice: the way a patient says it, and the way a referring doctor writes it. Then it says what care at your clinic looks like and how to start.

Group the pages the way you practice. Sports, post-surgery, back and neck, balance, work injuries. One page each reads better than one long list.

These pages describe your service. They do not tell a reader what is wrong, and they never offer an exercise in place of an exam.

Referrals and insurance, answered before the phone call

Do I need a referral is the question your front desk answers all day. Put your answer on a page, in your words, for the state you practice in.

The insurance page lists the plans you take, using the names printed on a card. Add a line asking patients to confirm coverage with your office first.

Tell the in-app assistant when a carrier changes and the page is rewritten. Every publish keeps a version you can roll back to.

Your therapists, their licenses, your photos

A patient wants to know who will treat them. Each therapist gets a page with their license, their training, what they focus on, and the languages they speak.

All of it comes from you. The builder writes no credential, no school and no specialty you did not give it.

Upload a photo of each therapist and the assistant places it. When someone joins or leaves, say so and the page changes.

The first visit, described step by step

New patients worry about two things: paperwork and pain. One page can settle both.

Say what to wear, what to bring, and how early to arrive. Say whether treatment starts the same day, and where to park.

If you book through Calendly, Acuity, Square Appointments or another supported tool, add the link. The site gets a book-a-time section that loads only when a visitor opens it.

Some clinics offer a walk-in screen. If you do, say which hours it runs and what it includes, so nobody arrives on the wrong afternoon.

Wording a therapy site has to get right

Your site describes your care and how to reach you. It is not medical advice, and a plain line on the page says so.

No recovery timeline. No success rate. No promise about pain. The builder will not write them, and every page passes a check that runs before anything publishes.

Claims about being the best clinic in town are left off too. Patient stories and before-and-after photos are yours to supply, with written consent from the person in them.

What the interview asks a therapy clinic

Expect questions about the problems you see most, your therapists, your hours, the plans you take, and how a patient gets in the door. The site is written from a conversation, so plain answers make plain pages.

The FAQ comes from what your front desk hears every week. Written that way it is genuinely useful, which is what Google Search Essentials asks of a page. The AI answer engines like ChatGPT and Google's AI answers read the same lines a patient does.

One note on the Census label below. It counts occupational therapy, speech therapy and audiology offices as well, so the figure is wider than clinics like yours.

The offices of physical, occupational and speech therapists, and audiologists trade, in Census numbers

• 52,058 Offices of physical, occupational and speech therapists, and audiologists establishments in the United States (NAICS 621340, County Business Patterns 2023) U.S. Census County Business Patterns 2023
• 466,903 people employed in Offices of physical, occupational and speech therapists, and audiologists in the United States (NAICS 621340, County Business Patterns 2023) U.S. Census County Business Patterns 2023

Figures are from the source named beside each one, as published. They describe the area or the trade, not this product.