A website builder for medical practices

The pages a practice site needs

A patient rarely reads a practice site front to back. They arrive with a short list: do you treat my problem, do you take my plan, and can I get in this week.

So the plan the builder proposes has a page for each of those. You see the whole plan and its cost before the build runs, and you approve it.

• New patients: what to expect, what to bring, how to book
• Providers: one page per clinician, with the credentials you supply
• Services: one page per service line, in patient words
• Insurance and payment: the plans you accept, kept current by you
• Locations and hours: each office with its own address and parking notes
• Contact: a form, your phone, and a Text us link if you want one

The new-patient page does the heavy lifting

This is the page a first-time patient lands on, so it answers the practical questions first. How do I book, what happens at the first visit, what should I bring, and how early should I arrive.

The in-app assistant asks you those questions in plain words and writes the page from your answers. If you use an online scheduler, its link goes right on this page. If you take bookings by phone, the number sits at the top with the hours the desk is staffed.

Forms patients fill in before a visit usually live in your patient portal. The site links to that portal. It does not replace it.

Provider pages carry only what you supply

Patients want to know who they will see. A provider page names the clinician, their role, the conditions they focus on, their training and board certification, and the languages they speak.

Every one of those facts comes from you. The builder does not invent a credential, a school or a specialty, and it will not fill a gap with a guess. If you skip a field, the page simply says less.

A photo you upload does more than any paragraph here. The assistant places it and sets each provider page up the same way, so the group reads as one practice.

Insurance accepted, stated plainly

Whether you take a plan is the second question most callers ask. The site answers it on its own page, with the list you give the assistant, in the plan names your patients use.

Plans change. Tell the assistant when a carrier is added or dropped and the page is updated. Every publish keeps a version you can roll back to. A short line asking patients to confirm coverage with your office before a visit is worth keeping.

Careful wording a medical site needs

A practice site describes what you treat and how to reach you. It does not diagnose, and it does not tell a reader what to do about a symptom. The builder writes service pages in that register and adds a plain line that the site is not medical advice.

For urgent situations the page points to emergency services and your after-hours line, in the words you give it. Nothing on the site suggests a reader wait for an appointment when they should not.

Claims of results, cure rates or being the best in an area are not written, even if asked. Google Search Essentials rewards pages that are genuinely useful, and patients trust the plain version anyway.

Privacy and the contact form

A lead form is on every page. For a practice it works best as an appointment request: name, phone, preferred day, and the reason in a few words. Put a line beside it asking patients not to include health details, and route anything clinical through your portal or your phone.

Each submission is delivered to your email, a text message, your CRM, or any webhook you name, and every delivery is signed. Page views are counted on the server. No analytics script and no cookie is added unless you add your own.

Your privacy notice and terms are yours. You upload them and they publish exactly as given, because the builder does not write legal, medical or financial advice.

What the interview asks a practice

The site is written from a conversation, so the questions matter. Expect to be asked about your specialties, each provider, each location and its hours, the insurance you accept, how new patients book, and what makes your practice different.

You can point the assistant at your current website to fill gaps, or share a read-only Google Sheet of providers and services. When the build is done, an About, Contact or FAQ page is one click away. The FAQ is written from the questions your front desk hears every day.

The AI answer engines like ChatGPT and Google's AI answers read the same plain pages a patient does. A clear answer near the top of each page serves both.

The offices of physicians (except mental health specialists) trade, in Census numbers

• 204,617 Offices of physicians (except mental health specialists) establishments in the United States (NAICS 621111, County Business Patterns 2023) U.S. Census County Business Patterns 2023
• 2,706,297 people employed in Offices of physicians (except mental health specialists) in the United States (NAICS 621111, County Business Patterns 2023) U.S. Census County Business Patterns 2023

Figures are from the source named beside each one, as published. They describe the area or the trade, not this product.