A website builder for hardware stores

The services counter is why someone drives past the big store

Keys cut, paint matched and mixed, screens rebuilt, glass cut, blades sharpened, propane swapped, pipe threaded, tools rented.

Each service you offer becomes a page that says what it costs where you publish prices, how long it takes, and what to bring with you.

If a service needs a person who works Tuesday to Saturday, the page says that. A wasted trip is the one thing a neighbourhood store cannot afford.

Departments become pages when people search for a department

Fasteners, plumbing, electrical, paint, lawn and garden, cleaning, pet, grills, or whatever your floor actually holds.

A department page is not an inventory list. It says what you keep deep, which brands you carry, and who on staff knows that aisle best.

Brands are named only where you carry them. The builder lists nothing it was not told you stock.

Seasonal aisles count too. Salt and shovels in January, fans in July, and grill parts the week of a holiday.

No checkout, so the page answers the question that decides the trip

There is no online store checkout on your site today, and the site says so rather than dressing up a catalogue as a cart.

Instead the form on every page handles special orders: the part, the size, the quantity and the job it is for.

A special order is a service, so the page treats it like one and says how long it usually takes.

Each request lands in your CRM, in Slack, by SMS or by email, and a Send test lead button proves the route first. A Text us link can sit beside your phone number for the customer holding a broken fitting.

Contractors read a different page than homeowners

A trade account is about credit, delivery, will-call and someone picking up on the first ring. That page speaks to a person on a job site.

It says how an account opens, what you need from them, and what your delivery area and cut-off times are.

Rental gear belongs beside that page where you rent it. A contractor weighing buying against renting is deciding on your site.

The Census counts 15,694 Hardware stores establishments in the United States. Most of them serve both buyers, and the ones that say so clearly make life easier for each.

How-to pages work when they sound like your staff

The advice that sells is the advice you already give at the counter. Which anchor for that wall, which paint for a rental, which salt for a stone walk.

Those come out of the interview, in your words, and they say when a job should go to a licensed trade instead.

No page claims a product is safe for a use the label does not cover. Here too, the check that runs before anything publishes is validated against Google Search Essentials and modern web standards.

Hours and directions are the most-read words on the site

Holiday hours, snow-day hours, the loading side of the building, and where to park a trailer.

If you have more than one store, each location gets its own hours, address and directions, written for that town.

Put the phone number people actually use on the page, and say who answers it on a Saturday morning.

For a second store with its own staff and its own trade, a site of its own is often the cleaner answer. The multi-location page walks through that choice.

What the assistant asks before it writes your store

The in-app assistant asks what you sell, what you service, who shops with you, and what you are known for in town.

It asks how long you have been open and who runs the counters, because that is the part no chain can copy.

You see the planned pages and the cost before the build, and you approve them. Each page carries an answer capsule near the top, which the AI answer engines like ChatGPT and Google's AI answers can quote on their own.

The result is genuinely useful because it was written from a conversation, not from a list of departments someone found elsewhere.

• Do you cut keys for a car
• Can you match a paint colour from a chip
• Do you rent a carpet cleaner or a tiller
• Can you order a part you do not stock
• Do you deliver to a job site

The hardware stores trade, in Census numbers

• 15,694 Hardware stores establishments in the United States (NAICS 444130, County Business Patterns 2023) U.S. Census County Business Patterns 2023
• 153,041 people employed in Hardware stores in the United States (NAICS 444130, County Business Patterns 2023) U.S. Census County Business Patterns 2023

Figures are from the source named beside each one, as published. They describe the area or the trade, not this product.