A website builder for garden centers

What is on the benches right now is what people came to read

Nobody drives across town on a guess. They want to know whether the tomato starts are in, or whether the mulch pile has been delivered.

The assistant can edit that copy in a minute and publish it, and every publish keeps a version you can roll back to.

A site can also be scheduled to publish at a date and time in your own time zone, so the spring pages arrive when spring does.

Vegetable and seed pages move fastest of all in spring. They are written to be edited by you, not by a developer.

Your categories become pages, and they change with the year

Annuals, perennials, trees and shrubs, houseplants, seed, bulbs, soil and amendments, pots, tools, and feed or fencing where you carry it.

Each page is written for how people shop that category. Someone choosing a shade tree needs different words from someone grabbing a bag of potting mix.

Note that the Census counts this trade as 13,195 Nursery, garden center, and farm supply stores establishments in the United States. That label covers farm supply too, so the count is broader than garden centers alone.

No checkout, so the site does the job a good catalogue does

There is no online store checkout on your site today, and the page never pretends otherwise. What it does is answer the question that decides the trip.

For bulk soil, mulch, stone or a pallet of anything, the form on every page takes the quantity, the address and the delivery date wanted.

Those requests land in your CRM, in Slack, by SMS or by email. A Send test lead button proves the route before a customer relies on it.

Services are the part a big box cannot copy

Planting and installation, delivery, bulk material, custom containers, tree staking, soil testing, sharpening, or design help where you offer it.

Each service page says what it includes, what it costs where you publish prices, and how someone books it.

Delivery has facts of its own: the area you cover, the fee where you publish one, and how far a truck can back down a drive.

If you also do maintenance work, the landscaper page covers how those service pages are built.

Workshops and events fill a slow Saturday

A class on pruning, a wreath night, a kids' planting hour. These are the pages people share with a friend, so they read like an invitation.

Add a booking link from a tool the builder connects to, such as Acuity or Google Calendar. The site then gets a book-a-time section that loads when a visitor opens it.

Where a class is free to attend, say that plainly, and say how many seats there are if seats are limited.

Plant advice that never promises a plant will live

Care pages are useful and they are also a trap. The site says how a plant is cared for, and it never says that a plant will survive a winter.

Hardiness, frost dates and what grows in your county are your knowledge, given in the interview. None of that is written by the builder on its own.

For any product applied to a lawn or a plant, the page points to the label and to local rules. Your pages meet the check that runs before anything publishes, validated against Google Search Essentials and modern web standards.

Hours, directions and the facts people check in the car

Seasonal hours, holiday hours, where to pull in for loading, and whether dogs and wagons are welcome. Small facts, heavily read.

A page about your staff is worth more here than in most trades. People come back for the person who told them the right thing last April.

The in-app assistant asks what you carry, when you carry it, which services you sell, and who your customers are. It asks what makes your benches different from the shelf at a big store.

The planned pages and the cost are shown first, and the build waits for your approval. The site is genuinely useful because it was written from a conversation about your season.

• Are the vegetable starts in yet
• Do you deliver mulch by the yard
• Can someone help me pick a tree
• Are you open on Sunday in July
• Do you take plants back if they fail

The nursery, garden center, and farm supply stores trade, in Census numbers

• 13,195 Nursery, garden center, and farm supply stores establishments in the United States (NAICS 444220, County Business Patterns 2023) U.S. Census County Business Patterns 2023
• 146,650 people employed in Nursery, garden center, and farm supply stores in the United States (NAICS 444220, County Business Patterns 2023) U.S. Census County Business Patterns 2023

Figures are from the source named beside each one, as published. They describe the area or the trade, not this product.