A website builder for food trucks

The one question every follower has

Where are you today. Nothing else on the site matters as much, so the answer sits at the top of the home page.

Underneath it goes this week's stops: the day, the place, the hours and anything worth knowing, like a brewery that lets you bring food in.

Then one line about what happens when plans change, and where you post the news first. Honest beats clever here.

Keeping the schedule current without a map

There is no live tracking feature in the builder, and a map that shows a truck that is not there does real harm.

What you get instead is a stops page you control. Tell the in-app assistant where you will be and it rewrites the page, which takes about as long as posting.

Next week's schedule can be written on a slow Monday and scheduled to publish at a date and time in your own time zone. Every publish keeps a version you can roll back to.

• Day, place and hours for each stop
• The landmark people should aim for
• Parking, seating and whether it is indoors
• What to do if weather cancels the stop

The menu travels, so it lives as text

A photograph of a menu board is a dead end for a search engine, an answer engine and anyone using a screen reader. A written menu is read by all three.

List what you serve, a line about each item, prices if you show them, and mark the ones that change by season or sell out early.

Diet notes belong here too, in your words. Say what is vegetarian, what can be made without dairy, and ask people to flag an allergy when they order. The site makes no health claim about any item.

There is no online store checkout on a site built here. If you take orders ahead through an ordering service, the site carries the link and says plainly that ordering happens there.

Catering and private events are the real booking

Street service pays the week. Private events pay the year, and those customers are searching on purpose rather than browsing.

Give catering a page that answers what a host asks. How many people you can serve, what your minimum is, how long setup takes, how far you travel, and what a deposit looks like.

The form collects the date, the location, the head count and the type of event. Each submission is delivered to your email, a text message, your CRM or any webhook. A booking link from Calendly or Cal.com can offer a call slot instead.

Festivals, breweries and the hosts who book you

Event organizers and taproom owners look for trucks the way brides look for cakes, and they want documents rather than charm.

A short page for hosts helps. Put your license numbers as you supply them, your insurance, your power and water needs, the footprint the truck takes, and how far ahead you book.

Give them one page to forward to a committee. That is often what wins the slot.

A site outlasts any social account

A social account can be locked, renamed or lost on a Tuesday for reasons nobody explains. Your own domain does not do that.

The site is the permanent home: the menu, the catering page, the story of the truck, and the way to reach you. Social posts point back to it.

Go live on your own domain with one DNS record, and the assistant walks you through the exact step for your registrar.

Page views are counted on the server, so you can see which stop page people read. No analytics script and no cookie is added to your site unless you add your own.

What the interview asks a food truck

Expect questions about your menu, your usual stops, your catering minimums, your travel radius, your licenses and how bookings are taken. The site is written from a conversation, so a truck with one great sandwich reads differently from a truck with twenty tacos.

Every page passes a check that runs before anything publishes. Google Search Essentials asks for pages that are genuinely useful, and for a truck that means today's location, a readable menu and a clear way to book.

The mobile food services trade, in Census numbers

• 12,487 Mobile food services establishments in the United States (NAICS 722330, County Business Patterns 2023) U.S. Census County Business Patterns 2023
• 38,438 people employed in Mobile food services in the United States (NAICS 722330, County Business Patterns 2023) U.S. Census County Business Patterns 2023

Figures are from the source named beside each one, as published. They describe the area or the trade, not this product.