A website builder for coffee shops

The details people check before walking over

Are you open, is there a table, can I work here for two hours, is there parking, can my dog come in. These decide a visit more than any photo of latte art.

Put them on the first screen in a short list, written the way you would say them out loud. Then hours, address and phone underneath.

Your working policy deserves a plain sentence. Whether laptops are welcome at busy times, whether outlets exist, whether the wifi costs anything and how long a table is fair.

• Hours, including the day you open late
• Seating, outlets and how long is fine to stay
• Wifi, and what it costs if anything
• Parking, the patio and whether dogs are welcome
• Restroom, high chairs, step-free entry

Your drinks list, written as text you can change

A drinks board photographed on a phone is unreadable to a search engine, an answer engine and a screen reader alike. Written as text it is readable to all three.

List espresso drinks, brew methods, teas, the seasonal one, and the food you actually have most days. Prices go up only if you want them shown.

When the seasonal drink changes, tell the in-app assistant and the page changes. A summer list can be scheduled to publish at a date and time in your own time zone.

Where your coffee comes from is worth a page

Nobody drives past three cafes for a flat white. They do it for a roaster they trust and a person who knows the coffee.

A page about your beans, your roaster, the origins you rotate and how you brew gives a regular something to repeat to a friend. Keep it specific and skip the poetry.

If you roast yourself, that page is the most important one on the site after your hours.

Beans and merchandise without a checkout

There is no online store checkout on a site built here. Retail bags, brew kit and mugs are shown as a list, with a line saying they are sold at the counter.

If you already sell through an ordering service, the site links straight out to it and the page stays honest about where the purchase happens.

Subscriptions work the same way. Describe the plan, then link to wherever the payment is handled.

Office coffee and catering is the inquiry to chase

One office standing order is worth a queue of single cups, and those customers search for it deliberately.

Give catering its own page: travelers and boxes of pastry, minimums, delivery area, how much notice you need, and how invoicing works.

The form collects the company, the date and the head count. Each submission is delivered to your email, a text message or your CRM, and every delivery is signed. On the Leads screen each one carries a status and a note.

Events, hiring and the second location

Live music, a cupping, an open mic, a room the book club uses. A short events page tells regulars what is coming, and it can be rewritten in a sentence. Old events come down the same way.

A room for hire deserves a short page of its own. Say the capacity you are comfortable with, what a private booking includes, and how far ahead to ask.

Hiring belongs on the site too. Baristas look for work the way customers look for coffee, and a plain page about shifts and training beats a note on the door.

A second shop is usually its own site with its own hours and its own neighborhood page, which is what the plans are counted in.

What the interview asks a coffee shop

Expect questions about your hours, your seating and wifi rules, your drinks, your roaster, your catering minimums and your events. The site is written from a conversation, so the shop's own voice comes through.

Every page passes a check that runs before anything publishes. Google Search Essentials asks for pages that are genuinely useful, and for a cafe that means true hours and honest details rather than adjectives.

One note on the Census figures below. The label counts snack and nonalcoholic beverage bars, a group much wider than coffee shops, so it includes many businesses that are not cafes.

The snack and nonalcoholic beverage bars trade, in Census numbers

• 85,140 Snack and nonalcoholic beverage bars establishments in the United States (NAICS 722515, County Business Patterns 2023) U.S. Census County Business Patterns 2023
• 985,583 people employed in Snack and nonalcoholic beverage bars in the United States (NAICS 722515, County Business Patterns 2023) U.S. Census County Business Patterns 2023

Figures are from the source named beside each one, as published. They describe the area or the trade, not this product.