A website for a business that goes to the customer

Say where you work, and only where you work

In the chat, the in-app assistant asks which areas you cover. Name the ones you drive to every week, not every town on the map. The areas pages are written from those answers: the jobs you do there, how far you travel, what is different about that area.

There is a reason to be honest here beyond good manners. The uniqueness check strips city and state names before it measures, so an areas page that is the same words with the town swapped fails. The location pages guide covers what a real areas page says.

Phone first, then text, then book

Most of your customers want to call. Your phone number sits where a thumb can reach it, and one tick adds a Text us link beside it for the people who would rather not talk.

Paste a booking link from Calendly, Cal.com, Acuity, Square Appointments, YouCanBookMe, Microsoft Bookings, Google Calendar or HubSpot Meetings. The site gets a book-a-time section that loads only when a visitor opens it, so the page stays light.

Where the form lands when you are on a roof

The form is on every page. Each submission can go to SMS, so it reaches you in the van, and to email, Slack, or a CRM such as HubSpot, Zoho CRM, Pipedrive or GoHighLevel at the same time.

Connecting a CRM needs no sign-in screen. You paste one credential you generate yourself, and a Send test lead button proves it works before a real customer depends on it. Every lead gets a status and a note on the Leads screen, and follow-up emails to leads who go quiet are available, off by default.

The pages a service-area site needs

You see the planned pages before the build and approve them. Every page is written from a conversation with you, not from a template with your trade pasted in. A typical set looks like this.

• A home page with an answer capsule near the top that says what you do and where
• One page per service, written from your answers, not a template
• Areas served pages, only for areas you genuinely work
• About, Contact and FAQ pages, each added in one click
• A branded not-found page served with a real 404 status

The check every page passes first

Before any of those pages goes live, it passes a check that runs before anything publishes. The check is validated against Google Search Essentials and modern web standards. A page that fails does not publish, and the assistant tells you why in plain words.

That answer capsule near the top of the home page is read by the AI answer engines like ChatGPT and Google's AI answers as well as by people. Say what you do and where in the plainest words you have, and it does its job for both.

Which plan fits a business on wheels

One business with one domain fits Starter at $99 per month: 10 websites, up to 25 pages each. If you run separate service lines, say heating and plumbing under different names, Growth at $199 gives each its own site, 25 websites at up to 50 pages each.

Every feature is on every plan. Both start with a 15-day free trial with a card, and you pay nothing if you cancel before day 15.

What to check the day you go live

Open the site on your own phone and tap the number. Tap the Text us link. Send yourself a test lead from the form and watch it arrive by SMS. Open the booking section and book a slot. Then connect your domain with one DNS record; the SSL certificate is issued for you.

Page views and conversions are counted on the server from the first visit, with no cookie added, so the numbers are there when you look.

Later, when you have a quiet evening, ask the in-app assistant to set your brand color and logo, or to add a hero video from a YouTube link. None of that has to happen before the phone starts ringing.

Not offered, so you are not surprised

There is no online store checkout, so parts and quotes go through the form or a call. Blog posts and languages other than English are not offered yet. If your customers speak a second language, say so on the contact page and you get a straight answer.