A website builder for HVAC companies

Heating and cooling are separate pages for a reason

Nobody searches for furnace repair in July. A heating page and a cooling page each carry their own title, description and questions, so each one reads right in its own season.

The emergency page is its own page too. It is the one a homeowner opens at two in the morning with a phone in one hand.

Maintenance plans get a page of their own because they are a different sale: a relationship, not a repair. Indoor air quality, duct work and thermostats get pages only if you actually sell them.

• Heating: repair, replacement, furnaces, heat pumps, boilers if you service them
• Cooling: AC repair, replacement, ductless systems
• Emergency service: hours, what counts, what happens when you call
• Maintenance plans: what a visit includes, how often, how to join
• One page per area you serve, each with something real about that area

What each page has to answer before a homeowner calls

A repair page answers the question people are really asking: fix it or replace it. Say how you decide, what a visit costs to start, and what happens if the part is not on the truck.

A replacement page explains sizing, the brands you install, and how long the job takes, in your words. The builder never writes a savings figure or a rebate amount; you tell it the truth and the truth stays there.

The maintenance page lists what a tune-up actually includes, season by season. A stranger should finish that page knowing whether the plan is for them.

The proof HVAC customers look for, all supplied by you

Your state or local license number, your insurance, and any manufacturer certifications your technicians hold. The builder places what you give it and invents nothing.

Reviews are yours to supply and stand behind. Photos of real installs are yours too. If you have none yet, the page carries none rather than a stock photo pretending to be your crew.

Background checks for technicians are worth a line if they are true. That line is written from a conversation with you, not assumed.

How HVAC customers reach you, and how each path is handled

The phone number sits in the header of every page, with a Text us link beside it if you want one. Emergency visitors call; everyone else may text or fill in the form.

The form is on every page and each submission lands in HubSpot, Salesforce, Zoho CRM, GoHighLevel, Slack, SMS, email or a webhook. A Send test lead button proves the connection before a real one arrives.

If you use a booking link from Calendly, Acuity or Square Appointments for tune-ups, the site gets a book-a-time section that loads only when someone opens it. See how a lead travels from the form to your desk.

Wording that keeps a seasonal trade honest

No promises about energy bills, no savings figures, no lowest-price claims. The site says what you do and how you do it; the outcome belongs to the homeowner.

Rebates and tax credits change every year. The page can say that rebates may apply and that you help with the paperwork, without stating an amount that goes stale.

The words certified and licensed mean specific things, and the builder uses them only where your answers say they are true. Every page goes through a check that runs before anything publishes, validated against Google Search Essentials and modern web standards. If a page fails, it does not go live and the assistant says why.

The questions HVAC customers ask, answered in plain words

The builder writes the questions people ask from your interview answers, and puts an answer capsule near the top of each page. That capsule is the part the AI answer engines like ChatGPT and Google's AI answers can quote on its own.

Each one gets the answer you would give across a kitchen table, not a paragraph of filler.

• Should I repair or replace a furnace this old
• Why is one room always hotter than the rest
• How often does an AC need a tune-up
• Do you charge extra at night or on weekends
• Do you offer financing, and what does it take to apply

What the interview asks an HVAC company

The in-app assistant asks which services you sell, which brands you install and service, and whether you do residential, commercial or both. It asks your emergency hours, whether after-hours costs more, and what your maintenance plan includes.

It asks for your license, your insurance, and what makes you different, in your own words. If you already have a site, it can read that address to fill gaps. It can also read a Google Sheet of services, areas and prices through a read-only share.

Before the build runs you see the planned pages and the cost, and you approve them. The result is genuinely useful because it is written from a conversation, not from a template with your company name pasted in.

The plumbing, heating, and air-conditioning contractors trade, in Census numbers

• 111,207 Plumbing, heating, and air-conditioning contractors establishments in the United States (NAICS 238220, County Business Patterns 2023) U.S. Census County Business Patterns 2023
• 1,214,761 people employed in Plumbing, heating, and air-conditioning contractors in the United States (NAICS 238220, County Business Patterns 2023) U.S. Census County Business Patterns 2023

Figures are from the source named beside each one, as published. They describe the area or the trade, not this product.