A website builder for dance studios

A page for each style, split the way you split your classes

Ballet, tap, jazz, hip hop, contemporary, acro, a preschool combo class, adult beginners. A family searching for one of these is not shopping for the others.

Each page carries the age band, the level, what happens in a class, how long it runs, and the shoes needed. It says whether a dancer can start mid-season and what that takes.

You approve the list of pages before the build runs, and you see what it costs first. Drop the style you stopped offering in June and it never gets written.

The season calendar is the page families open most

Registration opens. Classes start. Costume orders close. Picture day. Dress rehearsal. Recital. Studio closures. All of it on one dated page, in your order.

Put the deadlines in the same place as the dates, because a missed costume deadline is the phone call nobody enjoys. Say what happens if a family misses one.

When the season shifts, tell the in-app assistant and publish. A site can also be scheduled to publish at a date and time in your own time zone, which suits a registration window that opens at noon.

Tuition and fees, with each one explained once

Families compare studios on the total, not the headline. So the page names every part: tuition by hours danced, a registration fee, costume fees, recital tickets, a family rate.

Say what tuition covers and what it does not. Say when each fee is billed. If you want figures on the page, give them to the assistant, or share a read-only Google Sheet of classes and fees and it writes them in.

The site has no online store checkout. Registration and payment run through the studio, or through the system you already use, linked by name from the page.

The dress code, answered without a phone call

Every studio has a dress code and every studio fields the same questions about it. Leotard color by level, tights, shoe type and shade, hair, what is not allowed.

Break it out by class so nobody reads the ballet rule and buys jazz shoes. Name where you sell or recommend buying, and link there if you sell elsewhere.

Your own photos of a correct outfit do more than a paragraph. You supply them, with the permission of the families in them.

Faculty, and the proof families quietly look for

Parents hand over a child for an hour a week for years. What they want to know is who is in the room, and it takes very little space to tell them.

• Where each teacher trained and what they danced
• Syllabus or exam body you follow, named as you are registered
• Background checks and first-aid certificates each teacher carries
• Your studio's own class and recital photos, used with permission
• Reviews from current families that you supply yourself

Careful wording about bodies, injuries and futures

A studio page describes training. It never promises a scholarship, a company contract or a competition result. Those belong to the dancer and to luck.

Nothing on the site should read as advice about a body. Where a page touches an injury or a condition, it says to see a doctor. The site describes your studio and is not medical advice.

Nothing goes live until it clears a check that runs before anything publishes, validated against Google Search Essentials and modern web standards. If a page fails, the assistant says what tripped it.

What the interview asks, and what the Census code covers

The assistant asks which styles you teach and at what ages. It asks your season dates, your fees, your dress code, and how registration opens. It asks who teaches and where they trained.

The Census counts 16,284 Fine arts schools establishments in the United States, employing 127,068 people (NAICS 611610, County Business Patterns 2023). That code is broader than dance, since it also holds music and art schools, so treat it as the wider family your studio sits in.

Because the page is written from a conversation about your season, a stranger learns something real from it. That is the difference between a page worth reading and a page with your studio name pasted into it.

The fine arts schools trade, in Census numbers

• 16,284 Fine arts schools establishments in the United States (NAICS 611610, County Business Patterns 2023) U.S. Census County Business Patterns 2023
• 127,068 people employed in Fine arts schools in the United States (NAICS 611610, County Business Patterns 2023) U.S. Census County Business Patterns 2023

Figures are from the source named beside each one, as published. They describe the area or the trade, not this product.