A website builder for gyms

Membership tiers explained before anyone walks in

Most gym sites hide what a membership is. Yours should not. The page lists each tier and what it opens: the floor, classes, the pool, a guest, a locker.

It also covers the parts people worry about. Month to month or a term. A joining fee if you charge one. How a freeze works. How someone cancels, in your words.

Prices are yours to show or hold back. Give the assistant the figures and they go on the page. Leave them out and the tour request carries the conversation instead.

The class schedule earns a page of its own

A grid of times is the thing members check most, so it gets a page, not a footer note. Day, time, class, coach, room.

Then each class type worth searching by name gets a short page. What a first-timer should expect, how hard it runs in your own words, what to bring, whether a spot has to be held.

Change a time by telling the in-app assistant, and publish. The old version stays available to roll back to if you change it by mistake.

Hours, access and what the floor actually holds

A facility page answers the questions that decide a visit. Which hours the desk is staffed, and which hours run on a fob. Whether the showers have towels. Where to park.

List the equipment in plain words: racks, platforms, turf, machines, a pool, a sauna. Say whether childcare exists and when. Say whether a guest can come, and on what terms.

Photos here should be your own room on an ordinary Tuesday. Stock images of a gym nobody has been to are the fastest way to look like everyone else.

Coaches and trainers, with the credentials you can show

Personal training is a second sale, so it gets a second page. What an intake session covers, how sessions are sold, how someone is matched to a coach.

• Each coach's certifications, named exactly as they are held
• What they work with most often, in their own description
• First-aid and CPR training your staff carry
• Photos of your coaches on your floor, never stock
• Member reviews that you supply and can stand behind

A tour is the real ask, so the site asks for one

Almost nobody signs up from a phone at midnight. They come in, look around, and ask about the contract. The site's job is to make that visit easy to book.

Add a booking link from Calendly, Cal.com, Square Appointments or another supported tool and the page gets a book-a-time section that loads only when a visitor opens it. A Text us link sits beside your number with one tick.

Every request lands where you already work: your email, a text message, Slack, HubSpot, GoHighLevel or any webhook. A Send test lead button proves the route before a real person uses it. Each one carries a status and a note on the Leads screen.

Fitness wording that stays out of medical territory

A gym page describes training. It does not predict a body. No promises about weight, shape, pain or health, and no before-and-after story the builder made up.

Where a page touches injury, recovery or a condition, it says to speak to a doctor first. The site describes your gym and how to join it, and it offers no medical advice.

That restraint is not only manners. Each page must satisfy a check that runs before anything publishes, validated against Google Search Essentials and modern web standards.

What the interview asks, and the Census picture behind it

The assistant asks your hours, your access model, and the classes you run. It asks what each tier includes and how someone cancels. It asks who your coaches are and what childcare you offer.

For scale, the Census counts 41,556 Fitness and recreational sports centers establishments in the United States, with 708,273 people employed (NAICS 713940, County Business Patterns 2023). Plenty of company, which is the argument for a site written from a conversation rather than a template.

A page that names your fob hours and your guest rule is genuinely useful. One that says a gym is a place to get fit is not. See website lead generation for what happens after the request arrives.

The fitness and recreational sports centers trade, in Census numbers

• 41,556 Fitness and recreational sports centers establishments in the United States (NAICS 713940, County Business Patterns 2023) U.S. Census County Business Patterns 2023
• 708,273 people employed in Fitness and recreational sports centers in the United States (NAICS 713940, County Business Patterns 2023) U.S. Census County Business Patterns 2023

Figures are from the source named beside each one, as published. They describe the area or the trade, not this product.