A page for each classroom, by age
Infants, toddlers, preschool, pre-kindergarten, school-age after care. A parent with a baby does not care about the preschool room yet. Each age group gets its own page: the room, the rhythm of the day, and the ratio as your license sets it and as you state it. The page also says what a child brings and how you talk to parents.
You see the planned pages and what the build costs before anything runs, and you approve the plan. The in-app assistant writes each room in your words, and nothing about a room is inferred.
A typical day answers the question parents actually have
Drop-off, breakfast, circle time, outside, lunch, nap, snack, pick-up. A typical-day page walks through it in order, and it does more to reassure a parent than any paragraph about philosophy. If you follow a curriculum or an approach, name it here as you describe it.
Meals belong on this page too: what you serve, whether parents pack, and how you handle allergies as your policy states. The builder writes no dietary or medical guidance, only your policy.
Hours, calendar and closures on one page that stays current
Opening and closing times, late pick-up policy, holiday closures, weather closures, the summer schedule. Parents check this page more than any other, and a stale one costs you a phone call every morning. Tell the assistant when something changes and it rewrites the page.
A closure list for next year can be scheduled to publish at a date and time in your own time zone, and every publish keeps a version you can roll back to.
Tuition, enrollment and the waitlist
Tuition by age group and schedule, the registration fee, what is included, when payment is due. Show it if you choose to, or say a rate sheet is shared on the tour. Either way, the enrollment page says what the steps are, what forms your state requires, and where a family gets them.
If you keep a waitlist, the form on every page can work as a waitlist request: the child's birth date, the start date the family wants, the schedule they need. Each submission is delivered to email, a text message, your CRM or any webhook, and every delivery is signed. On the Leads screen each request gets a status and a note, so you can see who is waiting for which room.
Your license, your staff, in your words
A state license number, the agency that issued it, staff background checks, first-aid training, any accreditation. Parents look for every one of these, and every one comes from you, written as you state it. The builder writes no credential and no check you did not give.
The same page carries a plain line that the site describes your policies and is not a safety promise. Health and illness policies, medication policies and emergency plans are written from your handbook as you give them, and the builder adds no medical guidance.
- License number and issuing agency, exactly as printed
- Staff checks and training, as your policy states
- Accreditations you hold, in the accreditor's wording
- Photos of children only where you have a parent's written consent
The tour is the ask
Almost every family visits before enrolling, so the site makes the tour the one clear next step. Add a booking link from Calendly, Acuity, Square Appointments or another supported tool and the site gets a book-a-time section that loads only when a visitor opens it.
The tour page says how long a visit takes in your words, who leads it, whether the child comes along, and what a parent should ask. A Text us link beside your phone number is one tick to add, which suits parents who message rather than call.
What the interview asks a center
Expect questions about your age groups and rooms, your hours and closures, and your curriculum if you follow one. It also asks about tuition and enrollment, your license and staff policies, and how a family should book a tour. It also asks whether you have a waitlist.
Every page is written from a conversation and passes a check that runs before anything publishes. The FAQ is written from the questions parents ask on a tour, in plain words, which is what makes it genuinely useful. The AI answer engines like ChatGPT and Google's AI answers read the same answers a parent does.
A note on the Census figures below. The Census label for this trade is child day care services, which is wider than a single center and takes in more kinds of provider than this page describes.
The child day care services trade, in Census numbers
Figures are from the source named beside each one, as published. They describe the area or the trade, not this product.