A website builder for appliance repair companies

One page per appliance is how people actually search

Nobody searches for appliance repair in general. They search for the machine that just stopped working.

So refrigerators, washers, dryers, dishwashers, ovens, ranges, microwaves and ice makers each get a page. Each names the symptoms you see most often and what a visit checks.

Write pages only for what you fix. If you do not touch built-in coffee machines, the page should not suggest otherwise.

Use the customer's own words for symptoms. A fridge running but warm, a dryer turning without heat, a washer that will not drain, a dishwasher leaving grit on the glasses. Those are the phrases people type late at night, and a page that repeats them back is the page they trust.

Brands get listed exactly as your authorizations read

Brand is the second thing people type, and it is where sites tend to overreach.

The page lists the brands you service, and separately the brands you are factory authorized for, worded the way the manufacturer words it.

The builder writes no authorization you did not supply. If a brand needs a dealer, the page says that instead of taking a call you cannot serve.

The fee conversation belongs on the site, not on the doorstep

Nearly every complaint in this trade is about a fee somebody did not expect.

Say what a service call costs, whether it applies to the repair, and how labor is priced. Say what happens if the customer declines the work.

If distance, a weekend or an after-hours visit changes the rate, the page says so in the same breath.

Publish what a diagnostic covers as well. Knowing that a technician tests, quotes and only then repairs takes half the worry out of the phone call.

Parts, timing and the honest repair-or-replace talk

Parts availability decides the job, so explain it. Some parts ride on the van, some arrive in days, and some are no longer made.

Say how you handle a machine that is not worth fixing. A technician who says replace it is a technician people call again.

Your warranty on parts and labor is yours to state. Put it in your words and keep the manufacturer's warranty separate from it.

Warranty work, commercial accounts and property managers

If you take work from a manufacturer or a home warranty company, that is a different reader and a different page.

Property managers, restaurants and laundromats want a schedule, an invoice and a response window they can plan around.

Say which accounts you take, how you invoice them, and who to contact to set one up.

Multi-unit buildings are their own conversation. Say whether you stock common parts for the machines a building runs, and how a tenant request reaches you without going through the owner twice.

How the call arrives and how the schedule stays straight

Most bookings start with a form naming the appliance, the brand and the symptom, which is exactly what your technician needs to load the van.

Add a booking link from Calendly, Square Appointments or Google Calendar and the site gets a book-a-time section that loads only when a visitor opens it.

Each request goes to HubSpot, Zoho CRM, GoHighLevel, Slack, Microsoft Teams, SMS or email, and a Send test lead button proves the route first. Each job carries a status and a note on the Leads screen, so a part on order is never forgotten.

What callers ask on the phone, and what the interview asks you

Census counts 5,595 Appliance repair and maintenance establishments in the United States and 24,621 people employed in them. A clear page is a real advantage in a trade that small.

The in-app assistant asks which appliances you repair, your brands and authorizations, your service call fee, your warranty, your hours and your service radius. A read-only Google Sheet of rates fills gaps too, and so does your current site address.

You see the planned pages and the cost before the build runs, and you approve them. Every page then passes a check that runs before anything publishes, validated against Google Search Essentials and modern web standards. The result is written from a conversation about your own truck and your own rates.

• Do you charge to come out
• Is this worth repairing
• Do you work on my brand
• Can you come today
• Do you carry the part on the van

The appliance repair and maintenance trade, in Census numbers

• 5,595 Appliance repair and maintenance establishments in the United States (NAICS 811412, County Business Patterns 2023) U.S. Census County Business Patterns 2023
• 24,621 people employed in Appliance repair and maintenance in the United States (NAICS 811412, County Business Patterns 2023) U.S. Census County Business Patterns 2023

Figures are from the source named beside each one, as published. They describe the area or the trade, not this product.