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Reviewing what an AI builder wrote

Reviewing a generated site means checking the statements it makes about your business before anybody else reads them. The order matters, because the pages that carry the most risk are not the ones you would naturally read first.

Short answer

Review a generated site in risk order rather than in page order. Check every claim about credentials, results, prices and reviews first, because those carry real consequences. Then check coverage, contact details and anything factual. Style comes last, and it is the part most people start with and spend the most time on.

Start with the claims, not the homepage

The instinct is to open the homepage and read down. That order puts the most-read page first and the most dangerous content somewhere in the middle, which is exactly backwards for a first pass.

Search the whole site for the things that carry consequences. Credentials, licenses, years in business, number of customers, results achieved, reviews and anything phrased as a promise.

Each of those is a statement somebody could act on, or that an answer engine could repeat. Our page on what to keep off covers why these specific items are the ones to hunt for first.

The first pass, in order

This is the sequence we would use on any generated site. Working in this order means that if you run out of time, the things you did not get to are the things that matter least.

  • Credentials, licenses and registrations
  • Any figure about results, customers or years
  • Reviews, testimonials and endorsements
  • Prices and anything described as included
  • Service area, hours and contact details
  • Promises, commitments and anything phrased as an assurance
  • Everything else, read normally

Checking factual detail

Open the source for every figure. A number with no source behind it is either your own record, in which case confirm it, or an invention, in which case remove it.

Confirm credentials with the body that issued them rather than from memory. Registration numbers, expiry dates and the states or counties covered are all easy to state slightly wrong.

And check the coverage list against reality. A generated service area often includes towns that sound right and that you do not actually serve, which produces wasted calls at best.

Checking the pages describing your process

These read convincingly and are frequently wrong, because a tool describing how your job runs is producing a reasonable version of how such jobs generally run.

Read them as a customer who is about to rely on them. Does the first visit really work like that. Do you really provide that document. Is that really the order things happen in.

Rewrite rather than edit where the description is wrong in substance. Correcting a plausible invention sentence by sentence usually takes longer than writing the paragraph yourself.

Structural checks that are not your job

Heading order, link targets, alt attributes, page titles, descriptions and duplicate content are all mechanical, and checking them by reading is a poor use of your time.

Run them instead. Our site check reports the structural faults across a whole site in one pass, which leaves you with only the questions a person can answer.

That division is the point. The mechanical half should be automatic so the judgment half remains possible, particularly on a site of more than a handful of pages.

Style, last and quickly

Read for voice at the end, and only on the pages that matter most. The homepage, the main service pages and anything a customer reads before calling.

Cut the openings that establish the subject matters. Cut the sentences a competitor could publish. Our page on AI website copy covers where the effort actually pays.

Then leave the rest alone. Educational pages that are accurate and plain do not need a distinctive voice, and time spent polishing them is time not spent on the pages that earn money.

Signing off

Record who reviewed what and when. On a small site a single file is enough, and it converts a claim that your content is checked into something you can actually show somebody.

Put a review date on the pages that age, and honor it. Our page on content freshness covers the routine, which matters most for prices, hours and coverage.

Then publish. A reviewed site with a few plain pages beats an unreviewed site with fifty polished ones, and the review is the only part of this process that cannot be delegated to anything.

Questions people ask

What should I check first?

Claims with consequences. Credentials, results, reviews, prices and promises. Those carry real risk if wrong, and they are scattered across the site rather than concentrated on the pages you would read first.

How long does reviewing a generated site take?

Roughly ten minutes per page of moderate length, with most of that on the factual checks rather than on reading. A twenty-page site is an afternoon, and it is not a step worth compressing.

Can I publish and fix things later?

For style, yes. For claims about credentials, results or reviews, no. Those are the statements that cause problems, and they should never be live unchecked even briefly.

Do I need to rewrite everything?

No. Rewrite the pages carrying what makes you different, and leave accurate explanatory pages close to what was produced. Spreading the effort evenly across a site wastes it on the pages that matter least.

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