A property management website has three visitors who want nothing in common: tenants looking for a login, renters looking for a home, and owners looking for a manager. The home page must sort them quickly.
Short answer
A property management site needs a home page that sends tenants, renters and owners to different places, a tenant page with the portal link and how to report a problem, a listings page, an owner page explaining services, and an about page. Tenants often visit most, so build their page first.
These faults come from writing the home page for owners alone, when tenants may be the larger group. Fix the sorting first.
Track the calls your staff take for a week and sort them into tenant, renter and owner. If most calls are tenants asking where to pay or report a problem, the home page is failing the biggest group.
Review the listings page every morning. A unit rented yesterday and still shown today brings calls from disappointed renters, and the staff time lost is more than the minute it takes to update.
Look at who visits. A tenant looking for the portal, the rent payment link or how to report a leak is likely to visit far more often than a prospective owner. They are not customers you are trying to win. They are customers you already have.
Give them a page they can reach in one tap from the home page. Put the portal link first, then how to report a maintenance problem, then contact details for emergencies. Every call this page prevents is a call your staff does not take.
A tenant with a problem wants to know how to report it and what happens next. Say what counts as an emergency, which number to call at night and how routine requests are handled.
Keep the wording clear and non-legal. Do not describe your obligations under a lease or state law. Say that lease terms control and that tenants should read their own documents. This page is not legal advice, and rules differ by state.
Add a form, or a link to your portal's form, and say how long a tenant should expect to wait for a reply, if you keep to that.
People looking for a place to rent search by neighborhood and bedrooms, usually on a phone. Your listings page should show each available unit with photos, address area, bedrooms, bathrooms and how to apply or book a showing.
If your listings live in rental software, link to it and explain what the renter should expect. Remove a unit the day it rents. Our property manager site guide covers the wider structure.
Fair housing rules apply to how you describe who a home is for. Check the rules that apply to you, and avoid wording about who would be a good fit.
An owner choosing a manager is handing over an asset. They read your owner page carefully. Explain what you handle, how you screen tenants, how you collect rent, how maintenance works and how the owner is kept informed.
Talk about fees on a call or in a meeting instead of posting figures. Show the team that will actually answer the phone, with names and photos, since owners buy a relationship.
Owners need to know whether you take their kind of property: single family homes, small apartment buildings, condominium associations or commercial space. Visitors with the wrong type call otherwise.
Name the towns and neighborhoods where you work. Our service area guide shows how to describe coverage honestly. Do not list places you do not actually serve. Check your state's licensing rules for property managers before you publish.
A renter who likes a unit wants to know how to see it and who will meet them. Lay your own steps out in order on one page, for example: request a showing, confirm a time, arrive at the address.
Link the page from every listing so nobody must hunt for it.
After the showing, the renter wants to know how to apply and how long a decision takes. Describe what you ask for and what the applicant should expect, without promising approval.
Say what fees apply in general terms and where they are explained in full. Screening rules are regulated, so check what applies to you. This page is not legal advice.
Tenants, usually. They look for the portal, how to pay rent and how to report a problem. Give them a quick path.
No. Say that lease terms control and tenants should read their own documents. This page is not legal advice, and rules differ by state.
Be careful. Fair housing rules apply to how homes are described. Check the rules that apply to you and describe the home, not the people.
Explain in general words what the fees cover and ask owners to get in touch for details, since each property differs.
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