A website builder for property managers
Two very different people land on a property manager's site. An owner deciding who should run their building, and a renter looking for a place. The builder gives each their own path.
Two very different people land on a property manager's site. An owner deciding who should run their building, and a renter looking for a place. The builder gives each their own path.
Website Builder Studio writes a property management site from a conversation. It plans an owners page that explains your service and fees in your words, a rentals page, and a page per service you offer. An owner inquiry form is delivered to your CRM or email. Owner portals, rent payment and tenant applications are not built here. The site links out to the software you already run.
An owner wants to know what you handle and what it costs. A renter wants to see what is available and how to apply. One page cannot serve both, so the plan splits them at the top of the site.
The owner path covers leasing, rent collection, maintenance coordination, inspections and monthly statements. The renter path covers available homes, how to apply, and who to call when something breaks. Each page is written for one reader at a time.
Management fee, leasing fee, renewal fee, what is included and what is billed separately. You tell the in-app assistant your structure and the page repeats it in plain words. If you would rather quote after a walkthrough, the page says that instead.
The page does not say what a unit will rent for or how quickly it will fill. Those are outcomes the builder will not write. A short line says the site describes your service and is not legal advice on landlord and tenant matters.
Owner portals, resident portals, online rent payment, maintenance requests and rental applications are features of your property management software, not of this builder. The site does not build a portal, a payment screen or an application form.
What it does is point there clearly. An Owner login link and a Resident login link go in the header and footer, and the assistant sets them from the addresses you give. A renter looking for the application lands in the right place and never fills in a form on your site by mistake.
Full-service management, tenant placement only, association management, commercial property, short-term rentals. These are different buyers with different questions, so each gets a page. The plan proposes only the services you named, and you approve it with its cost before anything is built.
A service page says what you do in the first month, what you do every month after, and what the owner still decides. It ends with the question people ask most for that service and a plain answer.
The form on every page asks an owner for a name, a phone number and the property address or type. It asks how many units in their own words, and what they need. A renter with a broken heater should not be filling it in. A plain line beside the form gives the maintenance number and the resident portal link instead.
Each submission is delivered to HubSpot, Salesforce, Zoho CRM, your email, a text message, Slack or any webhook, and every delivery is signed. On the Leads screen every inquiry carries a status and a note, and a Text us link beside your phone number is one tick to add.
Many states require a property manager to hold a real estate broker license. Your license number and the licensed broker's name go on the site exactly as you give them. Association memberships you hold and the areas you manage are stated the same way.
Photos of buildings you manage appear only with the owner's permission. Reviews are the ones you supply. The builder invents no review, no occupancy figure and no number of doors under management. If you did not say it, the page does not say it.
Expect questions about the services you offer, the kinds of property you take, and the areas you cover. It asks which portal software you use, which fees you want public, and your license. It also asks how an owner should reach you and how a resident should reach maintenance.
The site is written from a conversation, and every page passes a check that runs before anything publishes, validated against Google Search Essentials and modern web standards. The AI answer engines like ChatGPT and Google's AI answers read the same short answer at the top of each page as a person does. A site that tells an owner what you charge and a renter where to apply is genuinely useful to both.
For scale, the Census counts 60,818 residential property managers establishments in the United States (NAICS 531311, County Business Patterns 2023). Your site only has to be clear about one of them.
Figures are from the source named beside each one, as published. They describe the area or the trade, not this product.
No. Applications, rent payment and maintenance requests happen in your property management software. The site links to those portals with clear Owner login and Resident login links.
It can carry a rentals page that describes what you typically have and links to your live listings in your software or on the listing sites you use. It does not sync a listing feed.
Only if you give the figure. The builder writes no count, occupancy figure or rent estimate you did not supply.
Yes. Invite a teammate into the shared account and you both see the same sites and leads. Each lead has a status and a note you can edit.
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