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A business website built for Tulsa

Midtown, south Tulsa and the far side of the river are three answers to the same question. Pick the ones you serve and write like you have been there.

Short answer

A Tulsa business website should name the parts of town and the suburbs you cover. It should explain how storm season changes your work, and say what you do that the next company does not. Website Builder Studio writes that site from a conversation with the in-app assistant, and every page passes a check before it publishes.

Tulsa gives directions by midtown, south Tulsa and the river

The Arkansas River runs along the west side of town and gives everyone a reference point. Midtown holds the older neighborhoods near downtown. South Tulsa is the newer, wider-spread part. West Tulsa sits across the river.

Those words show up in how people describe a job before they describe the problem. Use them on your pages. Saying you cover midtown and south Tulsa tells a reader more than a sentence about the metro area ever will.

The neighborhoods and districts worth naming

Brookside runs along Peoria with its shops and restaurants. Cherry Street is the other stretch people name. Maple Ridge and Swan Lake hold the older, larger houses near downtown, and Kendall-Whittier sits just east of it.

Downtown itself has the Blue Dome district, the Greenwood District and the Arts District, plus the art deco buildings the city is known for. The University of Tulsa is in midtown. A page that names the right handful of these reads like a local wrote it.

  • Brookside and Cherry Street for the midtown corridors.
  • Maple Ridge and Swan Lake for the older houses.
  • Downtown, the Blue Dome and the Arts District.
  • South Tulsa for the newer subdivisions.
  • West Tulsa and Sand Springs across the river.

Broken Arrow, Jenks and Owasso are not Tulsa

The suburbs ring the city and people are specific about them. Broken Arrow, Bixby, Jenks, Owasso, Sand Springs, Sapulpa and Catoosa all have their own names and their own pride.

If you serve them, name them. If you do not, leave them out rather than letting a county-wide claim do the work. Read how a location page earns its place before you add a page for each suburb.

A page for a suburb should also say what is different about working there. Newer builds on one side of town, older houses on the other, and a longer drive at either end.

Hail, wind and ice write the calendar for Tulsa trades

Spring brings severe storms, and hail is the one that changes a whole season for roofers, glass companies, body shops and anyone who works outside. Wind follows it.

Winter can bring an ice storm that loads the trees and takes the power with them. Summers are long, hot and humid, which is its own load on an air-conditioning system. Explain what you do after a storm and what you check before one, without predicting a single event.

Someone who has just found dented gutters wants to know what happens next. Say who comes out, how long an inspection takes and what you hand them at the end of it. That is genuinely useful, and most pages skip it entirely.

What the count of nearby businesses implies

The American Community Survey puts Tulsa's population at 412,322 and Tulsa County's at 673,708. A good share of the county lives in the suburbs, which is the plain reason to say where you go.

Median household income here is $58,407, below Oklahoma's $63,603, and per-capita income is $37,533. Price gets asked about early. A page that explains what is included, and what changes a quote, saves you both a trip.

Leads arriving while you are out on a job

A storm-season enquiry usually comes from a phone in a hurry. Keep the number at the top and add the Text us link beside it with one tick. Submissions can be delivered to your CRM, to Slack, to Microsoft Teams, to SMS, to email or to a webhook.

Every lead has a status and a note on the Leads screen, and you can export every lead across every site to a spreadsheet in one click. After a hail week that export is the fastest way to see what you actually handled.

Answers in, pages out

You answer questions in a chat about services, areas and what makes you different, and the pages are written from a conversation. If your prices and service areas already live in a spreadsheet, the assistant can read a Google Sheet through a read-only share, with no Google sign-in.

Before the build runs you see the planned pages and what the build costs, and you approve it. Every page is validated against Google Search Essentials and modern web standards before it publishes, and the assistant says why when one does not pass.

Tulsa in Census numbers

Figures are from the source named beside each one, as published. They describe the area or the trade, not this product.

Questions people ask

Should my site cover all of Tulsa County?

Only if you work all of it. Naming midtown, south Tulsa and the two or three suburbs you really cover is more convincing than a county claim.

Can I write about hail damage work?

Yes. Explain what you inspect, what you repair and how you work with a claim. Keep it to what you do rather than what a storm might do.

Can I add a page for Broken Arrow?

Yes, if you can say something true about working there. A copy of your Tulsa page with the name changed fails the check and does not publish.

How long does the site take to build?

You answer the questions, approve the planned pages and the cost, and the build runs. The interview is the part that takes your time.

Keep reading

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