A website builder for roofers

Storm damage pages are read in a hurry, so they say the next step

After hail or wind, a homeowner wants to know three things: can you tarp it today, what do you look for, and what happens with the insurance company. The storm page answers those in that order.

It says what to photograph, what not to climb on, and how to reach you. Your number is at the top, with a Text us link beside it if you want one. The form is right there for the person standing in the driveway.

Insurance-claim wording that keeps a roofer out of trouble

A roofing site should never promise that a claim will be approved or that a deductible can be waived. It should not say you will deal with the insurer for the homeowner. Where the law lets you help, the page says what that help is: you document the damage, you meet the adjuster if asked, you give a written scope.

The builder writes that in your words and no further. If your state has rules on what a roofer may say about claims, tell the assistant and it stays inside them. The site describes your work; it is not legal or insurance advice, and it says so plainly.

Materials pages sell a decision, not a product

Someone comparing asphalt shingle, metal and tile is deciding, not buying yet. Each material page says who it suits, how long the install takes in your experience, and what upkeep it wants. It says what the maker's warranty covers, according to the maker.

Flat and low-slope roofs are a different customer, often a business. If you do commercial work, that page speaks to a property manager; if you do not, no such page is written.

Colors, styles and the brands you actually install come from the interview. A brand you do not carry never appears.

Inspections, repairs and replacements are three separate questions

An inspection page speaks to buyers, sellers and the person who just wants to know. It says what you look at, what you write up, and whether there is a charge.

A repair page is about the one leak and the missing shingles. A replacement page is about the whole decision: signs a roof is done, what tear-off day looks like, how you protect the yard, and how the cleanup ends.

Gutters, siding, skylights and ventilation get pages only if you sell them.

The proof a homeowner asks a roofer for

The builder places what you give it and invents none of it. If a certification lapses, tell the assistant and it comes off.

• Your contractor license or registration where your state requires one
• Liability and workers' compensation insurance, named plainly
• Manufacturer certifications you actually hold, with what they mean
• Your workmanship warranty, written out in your own words
• Photos of roofs you finished, never stock, and reviews you stand behind

How roofing leads arrive and how the site keeps them from slipping

Storm work arrives by phone. Replacements arrive by form and by a booked inspection. If you use a booking link from Calendly, Acuity or Microsoft Bookings, the site gets a book-a-time section that loads only when someone opens it.

Every form submission lands in HubSpot, Salesforce, Pipedrive, GoHighLevel, Slack, SMS, email or a webhook, and a Send test lead button proves the connection first. Each lead carries a status and a note on the Leads screen. If you want, an optional follow-up email goes to leads who have gone quiet; it is off by default and the lead can stop it with one click.

Questions people ask a roofer, and what the interview asks you

Roofing questions get written from your answers, and each page carries an answer capsule near the top. That is the part the AI answer engines like ChatGPT and Google's AI answers can quote without the rest of the page.

The in-app assistant asks which materials you install and whether you do storm work, repairs, replacements or all three. It asks whether you do commercial roofs, your license, insurance and certifications, your warranty terms, your areas, and what makes you different. It can read your current site address to fill gaps, which matters if you are rebuilding an existing website.

Before the build runs you see the planned pages and the cost, and you approve the plan. Every page then passes a check that runs before anything publishes, validated against Google Search Essentials and modern web standards. It is genuinely useful because it is written from a conversation about how you roof.

• How do I know if my roof has hail damage
• Will you work with my insurance company
• Can you repair one section or does it all need replacing
• How long does a replacement take
• What does your warranty actually cover

The roofing contractors trade, in Census numbers

• 25,519 Roofing contractors establishments in the United States (NAICS 238160, County Business Patterns 2023) U.S. Census County Business Patterns 2023
• 215,242 people employed in Roofing contractors in the United States (NAICS 238160, County Business Patterns 2023) U.S. Census County Business Patterns 2023

Figures are from the source named beside each one, as published. They describe the area or the trade, not this product.