A website builder for remodeling contractors

A kitchen buyer and an addition buyer are not the same reader

A kitchen remodel is a design decision with a budget attached. An addition is a construction project with a permit and a foundation.

Give each its own page. The kitchen page talks cabinets, counters, layout changes, and how long a family lives without a sink.

The addition page talks drawings, permits, framing, inspections, and what the yard looks like for the duration.

Basements, primary suites and whole-home projects get the same treatment if you sell them. Each one is a different budget, a different permit path, and a different kind of disruption.

The process page is the one that wins a remodeler the meeting

Most homeowners have heard a horror story from a neighbour. The process page is your answer to it.

Walk through the steps in order: the first call, the visit, the design phase, the proposal, the schedule, the build, the punch list.

Say who the customer talks to each week, and how they hear about a delay. That paragraph does more work than any photo on the site.

Money talk belongs on the site, not only in the meeting

Remodeling arguments are almost always about money nobody explained. The site can explain it once, calmly, before anyone is emotional.

Define an allowance in one sentence. Say how a change order gets priced and approved, and whether a design fee applies to the build.

You do not have to publish prices. You do have to say how a price is built and what could move it.

Your own before and after photos do the selling

Nobody believes a stock kitchen. They believe the crooked hallway in your before shot and the same hallway afterwards.

Photos come from you, and so do reviews. The builder writes no review and places no photo of work that is not yours.

A short project story beside each set of photos beats a gallery. Say what the house needed and what you changed.

Ask before a photo goes up. A short note about privacy tells the next homeowner what you will and will not publish about their house.

Careful wording about schedules, permits and what a contract covers

No page promises a finish date. It says how a schedule is built, what a weather day or a back-ordered cabinet does to it, and how you tell people.

Permits get the same treatment. Say which you pull, which the owner pulls, and that an inspector has the final word.

Warranty wording stays yours. The page carries what your contract covers and points to the contract for everything else.

How a remodel inquiry arrives and how the site keeps it warm

A remodel lead can take months to close, so losing track of one is expensive. The form asks for the project, the rooms and a rough timeframe.

Submissions land in HubSpot, Salesforce, Zoho CRM, ActiveCampaign, Slack, SMS or email. HubSpot, Zoho and Pipedrive deliveries update the existing contact by email rather than adding a duplicate.

On the Leads screen each project gets a status and a note, and an optional follow-up email can reach a homeowner who has gone quiet. It is off by default, and one click stops it for them.

Every publish keeps a version you can roll back to, so a page edited in a busy week is never a one-way door.

The questions homeowners ask, and what the interview asks you

The Census counts 135,337 Residential remodelers establishments in the United States and 480,272 people employed in them. That is why your page has to sound like you and nobody else.

The in-app assistant asks what you build, whether you design in house, your license and insurance, your lead times, your service area, and how you handle change orders. Give it your current site or a read-only Google Sheet of services and areas and it fills the gaps.

You see the planned pages and the cost, and the build waits for your approval. Every page then passes a check that runs before anything publishes, validated against Google Search Essentials and modern web standards. What goes live is written from a conversation about how you actually run a job.

• How long will we be without a kitchen
• Do you handle the design or do I hire that separately
• Who is in my house every day
• What happens when something turns up behind a wall
• Do you pull the permits

The residential remodelers trade, in Census numbers

• 135,337 Residential remodelers establishments in the United States (NAICS 236118, County Business Patterns 2023) U.S. Census County Business Patterns 2023
• 480,272 people employed in Residential remodelers in the United States (NAICS 236118, County Business Patterns 2023) U.S. Census County Business Patterns 2023

Figures are from the source named beside each one, as published. They describe the area or the trade, not this product.