A website builder for painting companies

Interior and exterior repaints sell to two different moods

An interior job usually has a deadline behind it: a nursery, a rental turnover, a house about to be listed.

An exterior job is maintenance, and the buyer is staring at peeling trim and worrying about the wood underneath. That page covers washing, scraping, priming and the weather window you work in.

Keep the two apart. A reader who wants one bedroom painted should not have to scroll past siding to find you.

Deck and fence staining is its own season and its own page. Say what you strip, what you stain, and how wet weather moves a date.

Cabinet and finish work needs its own page and your own photos

Cabinet refinishing is a different craft at a different price, and people search for it by name.

That page says whether you spray or brush, whether doors leave the house, how long a kitchen is out of use, and which finishes you offer.

Only your own photos go on it. The builder never drops in a stock kitchen and calls the work yours.

Prep is the part people undercharge, so the site explains it

Every painter has lost a bid to someone who skipped the prep. The site is where you get to explain the difference for once.

Say what you patch, how you handle caulk and nail holes, whether you prime bare spots, and how you protect floors and furniture.

Say what you do not do as well. If larger drywall repair is a separate trade for you, the page can say so before the walk-through.

Say how you leave a house at the end of each day. Tape pulled, floors clear, a path to the kitchen, and the ladders put away.

The proof a homeowner wants before a stranger is in the hallway

Painting is trust work inside an occupied house. The proof belongs on the page, not in an awkward phone call.

Each item here comes from your interview, and changes when you tell the assistant it has changed.

• Your contractor license where your state requires one
• Liability and workers' compensation insurance
• Lead-safe certification where the rules call for it on older homes
• Whether the crew is your own employees or subcontractors
• What your workmanship warranty covers, in your words

Careful wording about color, coverage and how long paint lasts

A screen is not a wall. The site says color gets chosen from samples on the customer's own wall, in their own light.

Coat counts depend on the color change and the surface, so the page explains the choice rather than printing a promise about it.

Paint lifespan belongs to the manufacturer. Quote the maker's wording if you want it on the page, and let your own warranty cover your own work.

How painting estimates arrive and how the site keeps them straight

Most jobs start with a walk-through and a written number. The form asks for rooms, surfaces and a good time to come and look.

A booking link from Cal.com, Square Appointments or Microsoft Bookings adds a book-a-time section that loads only when a visitor opens it.

Estimate requests land in Salesforce, Pipedrive, Mailchimp, Slack, SMS or email, signed on the way. If a homeowner goes quiet after a quote, an optional follow-up email can go out; it is off by default and one click stops it for them.

Commercial bids often need a certificate of insurance before anything moves. Say what you need in order to price a building, and how fast you turn a bid around.

The questions people ask a painter, and what the interview asks you

Census counts 38,280 Painting and wall covering contractors establishments and 208,201 people employed in the trade, so a homeowner is choosing out of a crowd.

The in-app assistant asks which surfaces you paint, whether you work in occupied homes, your license and insurance, your crew, your areas and your warranty. Give it your current site address or a Google Sheet of services and prices, shared read-only, and it fills the gaps.

You approve the planned pages and the cost before the build runs. Each page then passes a check that runs before anything publishes. It is validated against Google Search Essentials and modern web standards, so what goes live is written from a conversation with you.

• Do you move the furniture
• How many coats is that price for
• Can you match a color I already have
• How long before I can put the room back
• Do you work weekends

The painting and wall covering contractors trade, in Census numbers

• 38,280 Painting and wall covering contractors establishments in the United States (NAICS 238320, County Business Patterns 2023) U.S. Census County Business Patterns 2023
• 208,201 people employed in Painting and wall covering contractors in the United States (NAICS 238320, County Business Patterns 2023) U.S. Census County Business Patterns 2023

Figures are from the source named beside each one, as published. They describe the area or the trade, not this product.