A website builder for optometrists

The exam page answers what happens in the chair

Adults book an eye exam without knowing what one involves. Say how long to allow, which tests are part of it, and what a patient leaves with.

Cover dilation properly, because it is the part people worry about. Whether you dilate, whether an alternative scan exists, and whether someone should arrange a ride home.

Tell patients what to bring: current glasses, the contacts they wear, a list of medication, and their plan card. Children's exams differ enough to be worth their own short page.

Contact lenses need their own page and their own fitting

Patients are often surprised that a contact lens fitting is a separate appointment with a separate fee. The page explains that before the front desk has to.

It covers the trial pair, the follow-up, and how an annual supply is ordered. It names the lens types you actually fit, whether that is toric, multifocal, scleral or lenses for children.

Only what you fit is written. The plan is shown to you, with its cost, and approved before the build runs.

Vision plans and medical insurance are two different questions

Almost every practice fields this confusion daily. A routine exam under a vision plan and a medical eye visit under health insurance are billed differently, and patients rarely know which one they need.

The page lists the vision plans you accept, exactly as you gave them, and says which health insurers you bill. It says what to bring and what to check with the insurer first.

It never states what a plan will pay. Coverage belongs to the policy and the insurer, and the page says so in one calm sentence.

Frames and lenses, described without a cart

Name the frame lines you carry and who each one suits. Say what your optical offers: progressives, thinner lenses, anti-reflective coating, photochromic, sports and safety eyewear.

Add the after-sale details people actually ask about. Adjustments, repairs, how long an order takes, your remake policy, and any warranty you offer.

There is no online store checkout on the site today, so the page says that orders are placed in the office. If you use a separate ordering system for patients, the page links to it by name.

Eye conditions, worded so nobody reads it as advice

Dry eye, glaucoma monitoring, diabetic eye exams, macular checks, myopia management in children. These pages describe the service you provide, not the condition a reader may have.

So a page says what the appointment involves and who performs it. It does not say what a symptom means, what treatment suits, or what will happen to a patient's sight.

For sudden changes, flashes, floaters or an injury, the page says to call the practice, and gives your instruction for when you are closed. Every page carries a plain line that the site describes the practice and is not medical advice.

Your optometrists, and the proof a patient looks for

Patients read the team page more carefully than practices expect. Everything on it comes from you, written as you hold it.

• Each optometrist's degree, school, year and state license
• Board certifications and special interests, named as awarded
• Equipment you run, described in plain words a patient understands
• Languages your staff speak, and whether the office is step-free
• Photos of your own office and optical, and reviews you supply

How appointments are requested, and what the interview asks

Add a booking link from Calendly, Acuity, Microsoft Bookings or another supported tool and the page gets a book-a-time section that loads only when a visitor opens it. The form sits on every page, and a Text us link takes one tick.

Requests are delivered to your email, SMS, Slack or any webhook, signed each time, and each carries a status and a note on the Leads screen. The assistant asks your exam types, the plans you take, the frames you carry, your hours, and whether you see children.

The Census counts 22,501 Offices of optometrists establishments in the United States, employing 147,931 people (NAICS 621320, County Business Patterns 2023). A site written from a conversation about your practice reads like none of the others.

No page reaches a patient without a check that runs before anything publishes, validated against Google Search Essentials and modern web standards. A page that says what to bring to an exam is genuinely useful. One that says eye health matters is not.

The offices of optometrists trade, in Census numbers

• 22,501 Offices of optometrists establishments in the United States (NAICS 621320, County Business Patterns 2023) U.S. Census County Business Patterns 2023
• 147,931 people employed in Offices of optometrists in the United States (NAICS 621320, County Business Patterns 2023) U.S. Census County Business Patterns 2023

Figures are from the source named beside each one, as published. They describe the area or the trade, not this product.