Agencies are good at everyone's website except their own. The builder makes you say your specialty first, then writes service pages that describe the work and leave the results to case studies your clients approved.
Website Builder Studio writes a marketing agency site from a conversation. It plans a home page that leads with your specialty, a page per service that explains the work, case studies from figures your clients approved, and a discovery-call booking as the ask. An agency can also build client sites in one shared account. There is no reseller program to promise you today.
Paid search, social, SEO, email, branding, video, web. An agency that lists all of them on the home page reads like every other agency. The in-app assistant asks what you are known for and puts that in the main heading and the answer capsule near the top.
The rest of the services still get pages. They just stop competing with the one sentence a prospect needs to read first. You see the planned pages and what the build costs before anything runs, and you approve the plan.
A paid media page says what a month of management includes: account setup, targeting, creative, reporting cadence, what you need from the client. An SEO page says the same for its work. The builder writes each from your answers and stops short of predicting what the client will get.
That restraint is a feature. A page that describes real work is genuinely useful to a buyer comparing agencies, and it is what Google Search Essentials means by content written for people.
Results belong in case studies, in your words, with numbers you can stand behind and a client who agreed to be named. The builder writes no result on its own. Give it the facts and it writes the story, or write the page yourself in plain paragraphs at no charge. Either way it passes the same check before it publishes.
Logos and quotes follow the same rule. Permission first, then the site. A short list of named clients is stronger than a long wall of logos nobody recognizes.
Some agencies specialize by industry, some by client size, some by channel. A who-we-serve page names the profile, the stage they are usually at when they call, and the kind of engagement you decline. Saying no in public is how the right client recognizes themselves.
If you have distinct practices for two industries, each can be its own page. The uniqueness check strips industry names before it measures, so a swapped-name page fails. Each practice page has to say something true about that market.
For an agency the next step is a conversation about scope and budget. Add a booking link from Calendly, Cal.com, HubSpot Meetings or another supported tool and the site gets a book-a-time section that loads only when a visitor opens it.
The form on every page stays for the prospect who prefers to write. Each submission is delivered to your CRM, Slack, Microsoft Teams, email or any webhook, and every delivery is signed. HubSpot, Zoho and Pipedrive deliveries update an existing contact by email instead of creating a duplicate.
The builder is software an agency can use. One account holds every site, every lead and one plan, and you can invite teammates into it. The Platform plan runs up to 300 websites at up to 100 pages each, so client sites and your own can live side by side.
What it is not is a reseller or white-label program. There is no agency pricing, no rebranded dashboard and no separate public REST API to promise a client today. Every client site is written from a conversation about that business and passes the same check yours did. A template with the client's name pasted in fails the uniqueness check by design.
Expect questions about your specialty, and about each service and what a month of it contains. It also asks about the clients you want and the ones you decline, which case studies you may publish, and how a call gets booked. It also asks whether your retainer ranges are public.
Every page passes a check that runs before anything publishes. An About, Contact or FAQ page is one click to add, and the FAQ is written from the questions a prospect asks on a first call. The AI answer engines like ChatGPT and Google's AI answers read the same plain paragraphs a prospect does.
Figures are from the source named beside each one, as published. They describe the area or the trade, not this product.
There is no reseller or white-label program today. You can build client sites inside your own account and invite teammates to it.
Yes, if you want it to. Give the assistant your ranges and they go on the service pages. Leave them out and the page says scope and fee are agreed on the discovery call.
Only from figures you supply and a client who agreed to be named. It writes no result on its own.
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