A website builder for lawyers

One page per practice area, not one page for law

Nobody searches for a lawyer. They search for help with a divorce, a will, a car accident, a lease, an arrest, a visa. Each of those is its own page, in the words the client uses, not the words the statute uses.

The plan the builder proposes lists those pages from the matters you told it you take. You see the plan and its cost before the build runs, and you approve it. A matter you do not take does not get a page; the site describes your practice, not the whole of law.

Each practice page answers the same things in its own way. What the matter usually involves, how your firm works on it, what a client should bring to the first meeting, and how to reach you.

Attorney bios built from your facts

A bio names the attorney, their practice areas, the state bars and courts they are admitted to, their education, and any languages spoken. Every one of those lines is yours. The builder invents none of them.

Certified specialist claims are a bar matter. The in-app assistant writes that word only if you tell it a certifying body has granted it, and it names the body. Otherwise the bio says what you do, plainly.

A photo and a short paragraph in the first person read better than a wall of credentials. The assistant asks for both.

The consultation path, step by step

Prospective clients want to know what happens when they reach out. A consultation page says who answers, whether the first call is charged, how long it runs, and what to have ready. Those are your policies, in your words.

The form on every page works as an intake request: name, phone, the kind of matter, and a line about it. Beside it goes a sentence that contacting the firm does not create an attorney-client relationship and that confidential details should wait for the call. Many firms word this with their bar's guidance.

If you book consultations through a calendar tool, the site adds a book-a-time section that loads only when a visitor opens it. Every submission is delivered to your email, your CRM or any webhook you name.

Advertising rules shape the wording

Lawyer advertising is regulated, and the rules differ by state. Some require the words Attorney Advertising on the page. Some limit testimonials, comparisons, or any suggestion of results. You know your rules; the builder writes in a register that gives them room.

That means no promises about how a case will end, no claims of being the best or the most aggressive, and no past results presented as a forecast. If your rules allow past results with a disclaimer, you can write that page yourself in plain paragraphs and it publishes at no charge.

The assistant can place a required notice in the footer or on every page, using the exact words you give it.

Not legal advice, on every page

A practice page explains what a kind of matter involves and how your firm handles it. It does not tell the reader what to do in their situation. A plain line saying the site is general information, not legal advice, sits where a reader will see it.

Legal pages of your own, like a privacy policy or terms, are yours to upload. They publish exactly as given. The builder does not write legal advice, for you or for your visitors.

Offices and jurisdictions, only where you practice

Location pages are written only for offices you have and places where you are admitted. The builder's uniqueness check strips city and state names before it measures, so a page for a town you do not serve would fail as a copy anyway.

For a firm with several offices, each office page carries its own address, hours, parking and the attorneys who sit there. A firm with distinct practice groups may prefer a site per group; the Growth plan covers 25 websites.

What the interview asks a law firm

Expect questions about the matters you take and the ones you refer out, each attorney, and each office. It also asks how a first consultation works and which advertising rules apply to you. Your existing website address can fill gaps.

The site is written from a conversation, and every page passes a check that runs before anything publishes, validated against Google Search Essentials and modern web standards. The FAQ page, one click to add, is written from the questions your receptionist hears most.

A clear paragraph near the top of each page answers the visitor's question directly. The AI answer engines like ChatGPT and Google's AI answers read that paragraph too, and a genuinely useful answer serves both.

The offices of lawyers trade, in Census numbers

• 165,491 Offices of lawyers establishments in the United States (NAICS 541110, County Business Patterns 2023) U.S. Census County Business Patterns 2023
• 1,093,331 people employed in Offices of lawyers in the United States (NAICS 541110, County Business Patterns 2023) U.S. Census County Business Patterns 2023

Figures are from the source named beside each one, as published. They describe the area or the trade, not this product.