A website builder for home inspectors

Buyers and agents read your site for different reasons

A buyer wants to know what happens on the day and what the report will actually tell them.

An agent wants your availability, your turnaround, how you talk to nervous clients, and whether your reports start arguments.

Write for both. The buyer page is about the process; the agent page is about working with you.

Investors and first-time buyers read differently again. One wants a repair list to price; the other wants to know the house is sound enough to sleep in.

A sample report answers more than any paragraph can

The report is your product, so show one. A sample makes the price make sense in a way no description manages.

Say how it is delivered, how long it takes, whether photos are included, and whether a summary sits at the front.

Say whether you take questions afterwards. Most people will have one during their first week in the house.

Radon, sewer scopes and the other add-ons belong on their own lines

Ancillary services are separate searches, and in many states they are separate licenses as well.

Radon testing, sewer scopes, mold or air sampling, pool and spa, thermal imaging, well and septic. Each one gets a line saying what it checks and what it adds.

List only what you are licensed and equipped to do. A referral said out loud beats a service you have to walk back.

Price an add-on beside the base inspection so somebody can decide once. Two phone calls to price a radon test is how a booking gets lost.

New construction and pre-listing inspections are different sales

A phase inspection on a new house is bought by a buyer who does not want to be the only one watching.

A pre-listing inspection is bought by a seller who would rather find it first. That page speaks to the seller and to their agent.

An inspection before a builder's first-year coverage runs out is its own page, with what that deadline means.

Careful wording that keeps a report an opinion, not a promise

This is the trade where wording matters most. An inspection is a visual review on one day, of what could be seen and safely reached.

The site says that plainly. It never suggests a report is a warranty, and it never implies a house will be trouble-free afterwards.

Say what sits outside the scope: anything inaccessible, the fact that it is not a code inspection, and where the standards of practice you follow are published. If your state limits repair work on homes you inspect, the page says that too.

Scheduling is the product, so the booking link goes everywhere

Inspections get booked in a hurry, often by an agent, often after hours.

A booking link from Calendly, Acuity or Microsoft Bookings adds a book-a-time section that loads only when a visitor opens it. Your phone number stays at the top of every page for the deal that cannot wait.

Every request is delivered to your CRM, Slack, SMS or email, signed. Each one carries a status and a note, and you can export the lot to a spreadsheet when you want to see where work comes from.

Say who else can join. Agents, spouses and contractors all turn up, and one line about who receives the report saves a call later.

What buyers ask, and what the interview asks you

The Census counts 7,496 Building inspection services establishments in the United States, with 28,755 people employed. That category takes in commercial and code inspection work as well, so it is wider than home inspection alone.

The in-app assistant asks about your license, the standards you follow, your turnaround, your add-ons, whether you inspect commercial buildings, and your areas. It can read your existing site address and a read-only Google Sheet of services and fees.

You approve the planned pages and the cost first. Then a check that runs before anything publishes measures each page against Google Search Essentials and modern web standards. The site that goes live is written from a conversation with you. The professional practice page covers the rest of that shape.

• How long does an inspection take
• Can I come along
• When do I get the report
• Do you go on the roof and into the crawl space
• Can you tell me what a repair will cost

The building inspection services trade, in Census numbers

• 7,496 Building inspection services establishments in the United States (NAICS 541350, County Business Patterns 2023) U.S. Census County Business Patterns 2023
• 28,755 people employed in Building inspection services in the United States (NAICS 541350, County Business Patterns 2023) U.S. Census County Business Patterns 2023

Figures are from the source named beside each one, as published. They describe the area or the trade, not this product.