A website builder for hair salons

A service menu that reads like your price list

Cut and finish, blow-dry, all-over color, root touch-up, balayage, foils, gloss, keratin, extensions, an updo for a wedding. Each one is a different length of appointment and often a different chair.

The menu page says how long each service takes and who performs it. Starting figures go on the page if you want them there. Tell the assistant, or share a read-only Google Sheet of services and prices and it writes them in.

Services you no longer take simply stay off. The plan you approve before the build runs is the plan that gets written.

Color work needs a page about the consultation

A correction, a big change, or extensions cannot be quoted from a text message. The consultation page explains why, which saves an argument at the chair.

It says what to bring photos of, how long a consultation takes, whether a strand test happens, and how a deposit works. It says that the quote comes after you have seen the hair.

What a page must never do is promise an outcome. Hair has a history, and the page says so. Careful wording here is not timidity. It is the difference between an excited client and a disappointed one.

Stylists get their own pages and their own links

Clients follow people, not salons. A page per stylist carries a photo, the work they love, how long they have been behind the chair, and the brand certifications they hold.

If your stylists book separately, each page carries that stylist's own booking link. If you book as a house, every page points at the one link.

New chairs and levels change often. Ask the in-app assistant to swap a bio or a link, publish, and the old version stays available to roll back to.

Everything on the page points at the booking link

Add a link from Calendly, Square Appointments, Acuity, Cal.com or another supported tool and the site gets a book-a-time section that loads only when a visitor opens it.

Not everyone books that way, so the other paths stay open. One tick puts a Text us link beside your phone number. The form sits on every page and asks what the visitor wants done.

Each request is delivered to your email, a text message, Mailchimp, HubSpot or any webhook, and every delivery is signed. A Send test lead button proves the route before you rely on it. Each carries a status and a note you can edit on the Leads screen.

Policies that prevent the awkward conversation

Late arrivals, no-shows, deposits, cancellation windows, children in the chair, who may sit in the waiting area. Put them on a page in your own words and point to it when you need to.

Aftercare belongs here too. How long to wait before washing, what shampoo suits treated hair, how often a fill or a toner is needed. That page answers texts you would otherwise answer yourself.

Where a page touches the scalp, a reaction or a condition, it says to see a doctor. The site describes a salon, not a clinic, and it never offers medical advice.

Retail sits in the salon, not in a cart

There is no online store checkout on the site today, so the page does not pretend to sell shampoo. It names the lines you carry and says they are available at the desk.

If you sell through a stockist or a professional storefront of your own, the page links there by name. One clear link beats a checkout that does not exist.

Proof, photos, and what the interview asks a salon

The work is the proof, and it has to be your work. You upload your own photos, with the permission of the clients in them. Reviews go on the page because you supplied them.

The assistant asks your menu and timings, how your stylists are tiered, which booking tool you use, your cancellation rule, and the lines you carry. The Census counts 84,176 Beauty salons establishments in the United States, employing 391,064 people (NAICS 812112, County Business Patterns 2023).

Behind all of it sits a check that runs before anything publishes, validated against Google Search Essentials and modern web standards. Written from a conversation about your chairs, the page tells a stranger something true.

The beauty salons trade, in Census numbers

• 84,176 Beauty salons establishments in the United States (NAICS 812112, County Business Patterns 2023) U.S. Census County Business Patterns 2023
• 391,064 people employed in Beauty salons in the United States (NAICS 812112, County Business Patterns 2023) U.S. Census County Business Patterns 2023

Figures are from the source named beside each one, as published. They describe the area or the trade, not this product.