A website builder for barbershops

Walk-ins or appointments, settled in the first line

Shops split three ways. Walk-ins only, appointments only, or both with a rule about which wins on a Saturday. Whichever you are, the home page says it plainly.

Add the honest detail around it. Which hours run busy. When the last cut of the day goes in. Whether the list closes before you lock the door.

What the page will not do is promise a wait. Nobody can know that, and a guess printed on a website becomes a complaint at the chair.

The cut list, priced the way you price it

Skin fade, taper, scissor cut, buzz, line-up, beard trim and shape, hot towel shave, kid's cut, a senior rate. Each with the time it takes and what is included.

Say which barbers do which. A shop where one man does the straight razor work and another does the fades should say so, because people book for the hands, not the sign.

Prices go on the page if you want them there. Give them to the assistant, or share a read-only Google Sheet of services and prices and it writes the menu from that.

A page for each barber, and their own chair

Give every barber a page. Years in the trade, the cuts they are known for, the license they hold, and the days they actually work.

If your barbers take their own bookings, each page carries that barber's link. A book-a-time section loads only when a visitor opens it, so the page stays quick on a phone.

When someone leaves or a new chair fills, ask the in-app assistant to change the page and publish. The version before it stays on file, ready to roll back to.

Hours, parking and the walk from the car

A location page does more work than it looks. The cross street, which lot to use, whether the meters run on Sunday, which door is step-free.

Put the hours for each day in one block, and the holidays you close. People check hours from the car more often than from the sofa.

Your own photos of the shopfront help someone find you. A photo of a barbershop that is not yours helps nobody.

Razor work and skin, worded with care

A shave page describes the service. Hot towel, lather, the blade, the finish, how long it takes. That is a description, and it is allowed.

What it avoids is the medical turn. No claims about ingrown hairs, irritation or skin conditions being treated or prevented. If a page touches any of that, it says to see a doctor.

The site describes your shop and how to reach it. It is not medical advice, and it says so plainly where it matters.

Cut clubs and gift cards without a cart

Plenty of shops sell a monthly cut club or a card for the holidays. The site can describe either one and say exactly what it includes.

It cannot take the money. There is no online store checkout today, so the page says to buy at the shop, or links to the system you already use, named on the page.

That honesty is worth more than a fake button. Someone who reads the terms and comes in has already decided.

What the interview asks a shop owner

The assistant asks your walk-in rule, your hours, your cut list and prices, who is in each chair, and which booking tool you use. It asks about parking, because you know and a stranger does not.

The Census counts 7,789 Barber shops establishments in the United States, employing 29,017 people (NAICS 812111, County Business Patterns 2023). A shop with its own page reads nothing like the one two blocks over.

Each page has to clear a check that runs before anything publishes, validated against Google Search Essentials and modern web standards. The AI answer engines like ChatGPT and Google's AI answers read the same plain lines a person does.

The barber shops trade, in Census numbers

• 7,789 Barber shops establishments in the United States (NAICS 812111, County Business Patterns 2023) U.S. Census County Business Patterns 2023
• 29,017 people employed in Barber shops in the United States (NAICS 812111, County Business Patterns 2023) U.S. Census County Business Patterns 2023

Figures are from the source named beside each one, as published. They describe the area or the trade, not this product.