A website builder for florists

Your arrangements are a catalog, not a cart

There is no online store checkout on a site built here, and this page will not pretend there is one. If you take orders through a flower ordering service, the site carries an Order link to it in the header.

What the site does well is the catalog. Everyday bouquets, seasonal bunches, plants, vases, the arrangements you are known for, each with a photo and a price range if you show prices.

Written as text rather than one long image, that catalog can be read by a search engine, by an answer engine and by a screen reader. A price list saved as a picture cannot.

Weddings and events are the inquiry that matters

A wedding is worth a week of walk-ins, and it starts with a conversation rather than a purchase.

So the wedding page works differently from the catalog. It shows your work, states the minimum if you have one, explains what a consultation covers, and asks for the date, the venue and the colors.

Add a booking link from Calendly, Acuity or another supported tool and a consultation slot can be booked from the page. Each inquiry lands on the Leads screen with a status and a note, so a spring wedding is never lost in a busy February.

• The date, the venue and the party size
• Colors, flowers they love, flowers they hate
• What your minimum covers, stated plainly
• Delivery, setup and whether you break down after

Sympathy orders need the gentlest page you have

Someone ordering for a funeral is short of time and short of patience. Give them a page with the standing sprays, casket pieces and baskets you make, and the names the funeral home will use.

Say what you need: the home, the family name, the time of the service, and the cutoff for same-day delivery. Say what happens if they miss it.

Keep the writing quiet. No urgency, no upselling, and nothing that reads like a promotion.

Delivery area, cutoffs and the substitution note

Delivery is where flower shops lose trust. A page that states the towns you cover, the cutoff time you keep, and the fee by zone prevents most of it.

Say what happens when nobody is home, and whether you deliver to hospitals, offices or care homes. Say what you do when an address turns out to be wrong. People forgive a problem they were warned about.

Then the substitution note, written honestly: flowers are grown, not manufactured, so a stem may be swapped for one of the same value and feel. Saying it before the order beats explaining it after.

Photos of your own flowers, nothing generated

Show an arrangement you cannot recreate and the first order ends in an apology. Your own photos, even taken on a phone by the window, are the honest choice.

Upload them and the in-app assistant places them. AI image generation is optional and the exact charge is shown before anything is generated.

A short clip of the shop can be added as a click-to-load hero from a YouTube or Vimeo link. The page stays light until someone asks for it.

Holidays you can prepare weeks ahead

Valentine's Day, Mother's Day, homecoming, the December rush. Each one needs its own short page with what you are offering, the order cutoff and the delivery days.

Write it in January and schedule it to publish at a date and time in your own time zone. Every publish keeps a version you can roll back to when the holiday is over.

Tell the assistant what sold out and the page changes in a sentence, which matters on a morning when the phone will not stop.

What the interview asks a flower shop

Expect questions about what you make, your price ranges, your delivery towns and cutoffs, your wedding minimum, your funeral work, and where orders are taken. The site is written from a conversation with the in-app assistant.

Every page then passes a check that runs before anything publishes, so a claim you cannot keep is caught first. Google Search Essentials asks for pages that are genuinely useful, and for a shop that means real prices, real areas and real timings.

The florists trade, in Census numbers

• 11,834 Florists establishments in the United States (NAICS 453110, County Business Patterns 2023) U.S. Census County Business Patterns 2023
• 55,143 people employed in Florists in the United States (NAICS 453110, County Business Patterns 2023) U.S. Census County Business Patterns 2023

Figures are from the source named beside each one, as published. They describe the area or the trade, not this product.