A website builder for photographers

One portfolio page per genre

Weddings, portraits, newborns, commercial, real estate, events, food. Each is a different client with a different question, so each gets its own page. It carries its own images, its own description of how you work that kind of shoot, and its own inquiry ask.

The plan the builder proposes lists only the genres you told the in-app assistant you shoot. You see it with its cost before anything is built, and you approve it. A genre you are moving away from can simply be left off.

A portfolio page is more than a grid. A paragraph near the top says what you do for that kind of client, in words a stranger and an answer engine can both read. A grid alone says nothing to either.

Packages, with prices only if you choose

Some photographers publish prices, some publish starting points, some keep pricing for the call. All three work. A packages page describes what each package includes: hours of coverage, a second shooter, an engagement session, how many edited images, delivery time, in your words.

If you want prices shown, tell the assistant, or share a read-only Google Sheet of packages and prices and it writes them in. If you do not, the page says pricing is shared after a short call, and the booking link does the rest.

Image weight and the speed of the page

A photographer's site is heavy by nature, and a heavy page is slow on a phone in a parking lot. Export web-sized versions before you upload. A full-resolution file belongs in a client gallery, not on a portfolio page.

A film reel is added as a click-to-load hero video from a YouTube or Vimeo link, so the page stays light until a visitor presses play. Treat the export you make as the file that ships, and keep the count on any one page to what a visitor will actually scroll through.

An inquiry path built around a date

The first thing a photographer needs to know is whether the date is open. The form on every page asks for it: name, phone, the date, the kind of shoot, and the venue or location if known. Each submission is delivered to your email, a text message, HubSpot, Mailchimp, Kit or any webhook, and every delivery is signed.

A booking link from Calendly, Acuity, Square Appointments or another supported tool adds a book-a-time section for consult calls that loads only when a visitor opens it. A Text us link beside your number takes one tick. Every lead has a status and a note on the Leads screen, so a booked date and an open one are never confused.

Optional follow-up emails to inquiries that went quiet are off by default, with a one-click stop for the person.

Proof clients expect, in your own images

For a photographer the proof is the work, and the work is on the page. Beyond it, clients look for reviews you supply in the client's words, publications that have run your images, and venues that recommend you. Each goes on the site because you gave it and have permission.

AI image generation is offered and priced before anything is generated. For a photographer it is the wrong tool for the portfolio. Use it for a background at most, never in place of your own work.

Client galleries live where they already live

Password-protected galleries, downloads and print orders are not features of the builder. They live on the gallery service you already use. The site links there with a Client gallery link in the header and a line on the contact page. A past client can find their photos without writing to you.

Print sales follow the same rule. There is no online store checkout on the site today. It links to wherever you sell prints.

What the interview asks a photographer

Expect questions about the genres you shoot and the ones you no longer take, what each package includes, and whether prices are public. It also asks how far you travel, where client galleries live, and how you want to be contacted.

The site is written from a conversation and every page passes a check that runs before anything publishes, validated against Google Search Essentials and modern web standards. A genuinely useful photographer page tells a nervous couple what working with you feels like. The AI answer engines like ChatGPT and Google's AI answers read that paragraph too.

The photography studios, portrait trade, in Census numbers

• 11,483 Photography studios, portrait establishments in the United States (NAICS 541921, County Business Patterns 2023) U.S. Census County Business Patterns 2023
• 37,479 people employed in Photography studios, portrait in the United States (NAICS 541921, County Business Patterns 2023) U.S. Census County Business Patterns 2023

Figures are from the source named beside each one, as published. They describe the area or the trade, not this product.