A website builder for clothing boutiques

The shop's point of view comes first

Every boutique has a bias. The designers you believe in, the fit you chase, the woman or man you dress. That is what a visitor should meet first.

The in-app assistant asks for it directly and writes the home page from your answer. It is the one part of a clothing site nobody else can copy off you.

New arrivals as a page you actually refresh

What just landed is the reason a regular checks your site on a Tuesday. A new arrivals page keeps that habit alive.

Tell the assistant what came in and it rewrites the page. A seasonal drop can be written early and scheduled to publish at a date and time in your own time zone, and every publish keeps a version you can roll back to.

Sizes and stock, described honestly

Size range is the question people are quietly afraid to ask. Say what you carry, how the lines you stock tend to run, and what you can order in for someone.

No claim about anyone's body, and no promise that a piece is still on the rail. Stock moves, so a genuinely useful page asks people to call or message before making the trip.

Say what you do about returns on sale pieces, and whether you hold something aside for a day. Those two answers settle more purchases than any photograph does.

There is no cart, and the page says so

A site built here has no online store checkout. For a boutique that means the site is a shop window, not a till.

If you already sell at a distance, through a live sale, a marketplace or a service of your own, the page names it and links straight there. Anything vaguer wastes the time of a person holding a card.

When somebody messages to hold a piece, say so on the page and say how long you hold it. A rule written down is easier to keep than one invented each time.

Styling appointments and private shopping

Private appointments, wardrobe help, a room held before a wedding. These are services, and a service needs a page with a way to book it.

Add a booking link from Calendly, Square Appointments, Microsoft Bookings or another supported tool, and a book-a-time section appears that loads only when a visitor opens it. The form on every page catches the rest, including the occasion somebody wants to talk through.

Events, trunk shows and the mailing list

A trunk show, a sip and shop, a pop-up with a local maker. Each fills an evening, and each needs a page with the date, the time and whether to reserve a spot.

A newsletter opt-in box is one tick to add and stays unticked until you add it. Alterations, holds, returns and your exchange window belong together on a policies page written in your voice.

A local collaboration page is worth keeping as well. The maker you stock, the studio next door, the charity night you run each winter, written once and refreshed when it comes round.

Alterations can carry a page of their own. Say who does them, roughly how long they take, and whether a first hem is included with a purchase.

Photos of your own stock, styled your way

A lookbook image from a brand shows a garment. A photo of that same piece on your rail, styled the way you would style it, shows the shop.

Shoot your own and the assistant puts them where they belong. AI image generation is available and priced before anything is generated, though an invented photo of a dress you do not stock is a promise you cannot keep.

The conversation that produces the site

Expect questions about the lines you carry, your size range, appointments, alterations, events, and how you would describe the person you dress.

A boutique site written from a conversation sounds like the shop, and a check that runs before anything publishes still has to clear it. Pages are validated against Google Search Essentials and modern web standards, and the AI answer engines like ChatGPT and Google's AI answers read plain lines about sizes and hours.

One note on the figures below. The Census counts women's clothing stores, which is a wider group than the boutiques this page is about.

The women's clothing stores trade, in Census numbers

• 26,279 Women's clothing stores establishments in the United States (NAICS 448120, County Business Patterns 2023) U.S. Census County Business Patterns 2023
• 218,437 people employed in Women's clothing stores in the United States (NAICS 448120, County Business Patterns 2023) U.S. Census County Business Patterns 2023

Figures are from the source named beside each one, as published. They describe the area or the trade, not this product.