What a business needs from a website builder, beyond a pretty page

Every lead lands where the team already works

A lead form is on every page. Each submission is delivered to HubSpot, Salesforce, Zoho CRM, Pipedrive, GoHighLevel, Mailchimp, Kit, ActiveCampaign, Slack, Microsoft Teams, SMS, email or any webhook.

Connecting needs no sign-in screen. You paste one credential you generate yourself, and press Send test lead to prove it before a real one flows. Every delivery is signed. HubSpot, Zoho and Pipedrive deliveries update an existing contact by email instead of making a duplicate.

Every lead has a status and a note on the Leads screen. Export every lead across every site to a spreadsheet, CSV or Excel, in one click.

Your team on one account

Invite teammates into one shared account with the same sites, leads and plan. The office manager, the owner and the agency you hire next year can all be on it.

Each person signs in as themselves, with Google or Apple, or with email. The in-app assistant is there for each of them, on every screen.

If your team wants to read the dashboard from its own tools, a developer key for MCP clients is generated on the Settings screen. It reads what the dashboard shows, and every write goes through the same checks.

Several sites, one dashboard

A second location, a second service line or a campaign each deserve their own site, not a page bolted onto the first. Starter runs 10 websites, Growth 25, Scale 50 and Platform up to 300.

Each site is written from a conversation about that location or line, so it is not a copy of the first with the town swapped. The uniqueness check, part of the check validated against Google Search Essentials and modern web standards, makes sure of that before publish.

Every site keeps its own version history, and any site can be scheduled to publish at a date and time in your own time zone. A launch can wait for the signage.

Analytics without a cookie banner

Page views and conversions are counted on the server. No analytics script and no cookie is added to your site unless you add your own.

If you want Google Analytics 4, add your measurement ID in one field. If you want Google Search Console, add its verification token in another. The analytics tag loads only after a visitor accepts cookies on sites that show a banner.

The numbers are on your dashboard, and the in-app assistant can read your analytics and your leads back to you in plain words when you ask.

Legal pages published exactly as your lawyer wrote them

Terms and privacy are yours. You upload them and they publish exactly as given. The builder does not write legal, medical or financial advice, and it will not paraphrase your policy.

You also choose whether Google may use your content to train its AI. Search indexing is unaffected either way.

If your trade needs a specific line on a page, give it to the assistant in your own words. It edits the copy and runs the check again.

The ways people actually contact a business

Paste a booking link from Calendly, Cal.com, Acuity, Square Appointments, YouCanBookMe, Microsoft Bookings, Google Calendar or HubSpot Meetings. The site gets a book-a-time section that loads only when a visitor opens it.

Tick one box for a Text us link beside your phone number. Tick another for a newsletter opt-in box, unticked by default. Optional follow-up emails to leads who have gone quiet are off by default, with a one-click stop for the lead.

Which plan fits which size

Starter, $99 a month, is one business with one domain: 10 websites, up to 25 pages each. Growth, $199, and Scale, $299, fit a company with several locations or service lines: 25 sites at 50 pages, or 50 sites at 100 pages.

Platform, $399, is for an owner of many domains who wants each to be a real site: up to 300 websites, up to 100 pages each. Every plan has every feature. Every plan starts with a 15-day free trial, card required.

Whatever the size, the pages are built to be genuinely useful to the person who lands on them. That part does not change with the plan.