A website builder for breweries
Somebody sitting in a parking lot is choosing between your taproom and the place two streets over. What is on tap, when you close, and whether food is outside will settle it.
Industries
Short answer
Website Builder Studio writes a brewery site from a conversation. It plans a tap list you update in a sentence, taproom hours and house rules, tours and private events, and where else your beer is poured. There is no online store checkout, so cans and merch are described rather than sold.
The tap list is the page people check from the parking lot
What is pouring right now is the most-read page a brewery has. It should be text rather than a photo of a chalkboard, because nothing can read a chalkboard aloud.
Styles, names, a line of description, and a note when something is nearly gone. Tell the in-app assistant what changed and it rewrites the page, and every publish keeps a version you can roll back to.
Strength and bitterness go in your own words if you want them shown. The builder prints no figure you did not give it.
Hours, the food truck, dogs and kids
The second question is always logistics. Today's hours, whether there is a kitchen, which truck is parked outside tonight, whether a dog or a child is welcome.
House rules are yours, so the page states them plainly. Last pour, big groups, outside food, and what happens to the patio in winter. A truck schedule that changes weekly can be its own page and updated in a sentence.
Parking and the walk from it matter more than most taprooms think. Say where to leave a car, whether the side door is the real entrance, and how someone gets in with a wheelchair.
Tours and private hire run on a booking link
A tour needs a slot and a headcount. Add a booking link from Calendly, Cal.com, Acuity or another supported tool, and the page gets a book-a-time section that loads only when a visitor opens it.
Private hire is a different reader with different questions. The space, the capacity in your words, what a buyout involves, whether you pour at a wedding. The form on every page takes that inquiry, and each one carries a status and a note on the Leads screen.
Where else your beer is poured
Distribution deserves a page. The bars and shops that carry you, the states you reach if you reach any, and how a new account gets in touch.
A wholesale question is not a taproom question. The form can send a distributor inquiry to your email, Slack or your CRM, and every delivery is signed.
Festivals and collaborations can share that page. People who taste you at a festival look you up the same night, and the page should be ready to meet them.
Cans, growlers and merch without a checkout
There is no online store checkout on a site built here, so nothing is sold through the page. A merch page can show what exists and say it lives behind the bar.
Cans and growler fills work the same way. If you already sell through a service of your own, the page names it and links to it.
Careful wording around alcohol
No health claim, no drinking advice, no suggestion about who should drink what. The page describes the beer and the room, and stops there.
The product has no age-gate feature, so nothing here offers you one. Where rules differ by state, the site says what you do and leaves everybody else's rules alone.
Releases and the calendar regulars plan around
A release day is an event. Which beer, when it drops, whether there is a limit per person, and whether cans and drafts land together.
Write the page early and schedule it to publish at a date and time in your own time zone. Trivia nights, run clubs and live music work the same way, and one events page beats a social post nobody can find a week later.
Regulars check a calendar far more often than they read an about page. It earns the space it takes.
The interview, and what to have on hand
Expect questions about your core beers and seasonals, taproom hours, food, tours, private hire, distribution, and why you brew what you brew.
Your taproom site is written from a conversation with the in-app assistant, and a check that runs before anything publishes stands between a draft and the web. Pages are validated against Google Search Essentials and modern web standards, which favor a page that is genuinely useful to somebody deciding where to go tonight.
The AI answer engines like ChatGPT and Google's AI answers can read a plain tap list. They cannot read a photo of a chalkboard.
The breweries trade, in Census numbers
- 5,218 Breweries establishments in the United States (NAICS 312120, County Business Patterns 2023) U.S. Census County Business Patterns 2023
- 98,647 people employed in Breweries in the United States (NAICS 312120, County Business Patterns 2023) U.S. Census County Business Patterns 2023
Figures are from the source named beside each one, as published. They describe the area or the trade, not this product.
Questions people ask
Can we sell cans or merch on the site?
No. There is no online store checkout today. The page shows what you have and points people to the bar or to a service you link to.
How hard is it to change the tap list?
One message. Tell the assistant what came on and what blew, and it rewrites the page. You can also edit the page yourself at no charge.
Can people book a tour?
Yes. Connect the booking tool you already use, and the tour page carries a book-a-time section that loads only when somebody opens it.
How do private event inquiries reach us?
Through the form on every page. Each one lands where you take leads and carries a status and a note, so a wedding question is not lost on a busy Saturday.
Keep reading
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