A website builder for auto body shops

The estimate page is the front door

Almost every collision visit starts with the same question: how do I get an estimate. That page goes first, and it is short.

It says whether you look at cars by appointment or any time, what to bring, how long you usually need the car, and what a written estimate covers. If you review photos before an in-person look, the page explains how to send them and what to photograph.

It also says what an estimate is not. A hidden bend behind a bumper cover changes the number, and customers take that better when they read it early.

Repair pages that follow the damage, not the price list

People search by what happened to their car. So the pages are built around damage, each explaining the work, the equipment and what the car needs afterwards.

• Structural and frame repair, with measuring and pulling explained
• Panel replacement, welding and rust repair
• Refinishing and color matching, including blending
• Paintless dent repair, hail damage and door dings
• Bumper repair, glass replacement and post-collision alignment

Claim wording that stays on your side of the line

Insurance is the most delicate subject on a body shop site. The builder writes nothing about what an insurer will approve, cover or pay.

What the page carries is your process: how you write an estimate, how supplements are handled, who you talk to, and how you keep the customer informed. Where state rules govern a customer's choice of shop, the site states them only as you state them.

Deductible questions go to the insurer, and the page says so in one plain sentence. If you take work through a direct repair program, it is named only when you actually participate.

Certifications are the strongest proof in this trade

Manufacturer certification decides who can fix a modern vehicle properly, and it is the one credential a careful owner checks. Each one is named as the certifier names it, and only while it is current.

The same goes for technician training, welding qualifications, aluminum-capable equipment, and the scanning and calibration tools your shop runs. Tell the assistant a certification lapsed and the line disappears.

Photos of your own booth, your frame bench and your finished work do more than any adjective. Before-and-after images are yours to supply, with permission from the owner.

Warranty terms written exactly as you give them

A lifetime warranty on workmanship is common in collision work and easy to misstate. The site prints yours as you word it: which work, for how long, for whom, and whether it survives a sale of the car.

Paint warranties from a coatings supplier are described as the supplier describes them. The builder never merges the two into a bigger promise.

Rentals, towing and the week the customer is without a car

Being without a car is the part customers dread. Whatever you do about it deserves a page.

Rental coordination, loaner policy, the towing companies you work with, after-hours key drop, and how you send status updates all belong there. If you text updates, say so, because it is the detail people repeat to friends.

A booking link from Calendly, Square Appointments or Microsoft Bookings adds a section for estimate appointments, loaded only when a visitor opens it.

Say how you handle personal items left in a car, and where customers park while they wait.

How a job starts, and what the interview asks a body shop

The form on every page asks for the vehicle, what happened, the insurer if there is one, and the best way to reach the owner. Each submission is delivered to your CRM, to Slack, by SMS or by email, and every lead has a status and a note on the Leads screen.

The assistant asks which repairs you take in house, which you send out, your certifications, your warranty, your estimate process and your rental arrangements. You approve the planned pages and their cost before the build starts.

Each page must pass a check that runs before anything publishes, validated against Google Search Essentials and modern web standards. The answer capsule at the top of each page is what the AI answer engines like ChatGPT and Google's AI answers can quote. A page is genuinely useful when a shaken driver reads it once and knows what to do next.

The automotive body, paint, and interior repair and maintenance trade, in Census numbers

• 35,029 Automotive body, paint, and interior repair and maintenance establishments in the United States (NAICS 811121, County Business Patterns 2023) U.S. Census County Business Patterns 2023
• 246,720 people employed in Automotive body, paint, and interior repair and maintenance in the United States (NAICS 811121, County Business Patterns 2023) U.S. Census County Business Patterns 2023

Figures are from the source named beside each one, as published. They describe the area or the trade, not this product.