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A business website for Denver, Colorado

Plenty of businesses say they serve Denver when they mean the metro. The two are not the same, and your site should be clear which one you mean.

Short answer

A Denver business website should separate the city from the metro ring, because Aurora, Lakewood, Arvada and Littleton are cities of their own. Use neighborhood names like RiNo, Wash Park and Park Hill, and plan for hail and dry air. Website Builder Studio writes it from a conversation and checks each page.

Denver the city and Denver the metro

The City and County of Denver is one place. The metro around it is Aurora, Lakewood, Arvada, Westminster, Thornton, Englewood, Littleton, Wheat Ridge, Commerce City, Golden and Centennial.

Somebody in Arvada says Denver to a stranger and says Arvada to everyone else. Your page has to work both ways.

Boulder is its own city up the diagonal and behaves like a separate market. Say whether you drive that far.

The names locals use for their own blocks

The South Platte and Cherry Creek meet near downtown and give the city its paths and its low ground. The mountains are always west, which is how everybody keeps their bearings.

Colfax Avenue runs the length of the city and is still the easiest way to explain where something is.

Alley access is common in the older neighborhoods, which changes how a truck reaches the work.

Use these names, and be honest about how far east or south you drive. Read how location pages are done right before you add a page for every suburb.

  • LoDo, RiNo and Five Points, north of the center.
  • Capitol Hill, Baker and Cherry Creek.
  • Wash Park, Platt Park and Berkeley.
  • Park Hill, Central Park and Montbello.
  • Highlands and Sloan's Lake, west of the river.
  • Green Valley Ranch, out toward the airport.

Hail, dry air and heavy spring snow

The Front Range gets hail, and roof crews, gutter crews, window shops and body shops all know the season. Nobody can say when a storm will arrive, and your site should not try.

The air is dry and the sun is strong. Evaporative coolers are still common, wood dries out, paint takes a beating and irrigation runs hard all summer.

The heaviest snow tends to come in spring, wet and dense enough to break tree limbs. Sprinkler blowouts before the first freeze are a normal autumn call.

A page explaining what a hail inspection covers is genuinely useful to somebody standing in their own yard.

The three things a Front Range page must answer

Say which cities you cover, which you do not, and what a trip up to Golden or out to Boulder does to your schedule.

Then say who you serve. A downtown condo building, a bungalow in Wash Park and a new build in Green Valley Ranch are three different jobs.

Altitude, dry air and old brick give you real things to write about. Those details are the reason one page is not interchangeable with another.

A city almost exactly in line with its state

The American Community Survey puts Denver population 713,734, and the county figure matches at 713,734 because the city and county are one.

Median household income is $91,681 against the Colorado figure of $92,470, and per-capita income is $61,202. The median age is 35.2, and County Business Patterns counts 27,422 business establishments here.

That is a well-paid city almost exactly in line with its state, in a metro with many other businesses in it. Naming your area narrows the field for the right reader.

State offices, hospitals and the airport keep a lot of customers on shift schedules. Say plainly when you answer.

Where your leads land

Every page carries a form. Choose HubSpot, Salesforce, Zoho CRM, Pipedrive, GoHighLevel, Mailchimp, Kit, ActiveCampaign, Slack, Microsoft Teams, SMS, email or a webhook.

You paste one credential you generate yourself, then send a test lead to prove the path before a real one uses it.

On the Leads screen each one has a status and a note you can edit. Export every lead across every site to a spreadsheet whenever you want it.

A newsletter box is one tick, and it stays unticked until you add it.

What the in-app assistant builds

It asks about your trade, your cities, your customers and your difference, then writes titles, descriptions, headings, copy and the questions people ask.

You approve the plan and the cost first. A site can be scheduled to publish at a time in your own zone, and every publish keeps a version to roll back to.

A check that runs before anything publishes tests each page against Google Search Essentials and modern web standards, and the uniqueness test strips city names before it compares two pages.

Denver in Census numbers

Figures are from the source named beside each one, as published. They describe the area or the trade, not this product.

Questions people ask

Should I say Denver if I am in Aurora?

Say Aurora first and mention the Denver metro. Both are true, and the specific one is more useful.

How do I handle hail season on the site?

Explain what an inspection covers and how you schedule the work. Leave predictions out of it.

Is a page for each suburb a good idea?

Only where you can write real detail. One honest service-area page beats a row of thin ones.

Is the builder based in Colorado?

No. It is software used by businesses across the United States. This page is about a site for a Denver business.

Keep reading

Aurora, COEast side of the metroColorado Springs, COSouth on the Front RangeRoofing companiesWritten for the trade

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