A siding website is judged on photographs of finished houses. The homeowner is about to spend a large sum on something the neighbors will see for years, and your own projects are the evidence they read.
Short answer
A siding or exterior contractor site needs project pages that show finished houses with the material and town named, a page for each material you install, a page that explains the estimate visit, a gutters and trim page, and a service area page. Lead with the projects.
Homeowners buying siding want to see what it looks like on a house like theirs. A ranch, a two-story colonial, a cape with dormers all present different challenges. Your project pages are the answer.
Each project needs a caption saying the material, the profile or style, the color family and the town. A photo with no caption is decoration. Our portfolio page guide explains how to organize them so they stay useful.
Vinyl, fiber cement, wood, engineered wood and metal each have fans and doubts. A single gallery of forty photos makes a homeowner dig. Give each material you install its own page with three or four projects, and describe the material honestly: what it is, how it is installed, what the manufacturer says about care. Attribute those statements to the manufacturer. Do not make your own durability claims.
Homeowners fear two things here: a pushy salesperson and a surprise at the end. A page that shows what the estimate visit involves removes both.
Say who comes, what they look at, how long it takes, what the homeowner receives afterward and whether a decision is expected on the spot. If you never pressure people, say how the process works so that shows rather than being claimed. Link it to your estimate request page.
After wind or hail, people search in a hurry, and some are dealing with an insurance company for the first time. They want to know whether you will talk to their adjuster and what documentation you provide.
You can describe what you do: inspect, photograph, write up the work. Do not describe how a claim will be decided or what an insurer will pay. That is between the homeowner and their insurer, and nothing on the page should read as legal or insurance advice.
Exterior work rarely stops at the wall. Gutters, soffit, fascia, trim and window surrounds are often quoted together. A short page for each tells the homeowner you handle the whole exterior and not just one trade.
Keep these pages practical: what you install, what the homeowner should have in mind, and which projects show the work. Do not stretch a thin topic to fill a page. Our thin content guide explains why.
These are the ones that cost real estimate requests, and most come from treating the website as a business card.
Take your last five estimate requests and trace each one. Note when it arrived, who called back and how long that took. A form that lands in an unread inbox is the costliest fault of all, so check the phone number on every page as well.
Captions are the cheapest repair. They take an evening and change how every photo reads.
Homeowners trust a contractor who has worked on their street. A page for each town you serve, with real projects in it, says more than a list of place names. Tie each project to a place, a material and a style of house.
Only name towns where you actually work. A page that lists forty places you have never visited may look like a template with the town swapped. The platform's page generator refuses pages that are a template with the town swapped, and edits that make pages too alike are refused too. Our service area guide explains the safe way.
Mention local conditions only when you can speak to them from experience, such as how a street's houses were built. Skip weather claims about how a material will hold up.
Your best finished projects with captions, the materials you install, the towns you serve and a clear way to request an estimate. Everything else can sit one click away.
Yes, as plain text, in the way the manufacturer allows. Do not suggest the manufacturer endorses you unless it does.
Avoid it. Those are outcomes you cannot control or prove. Describe the work and attribute any manufacturer statement to the manufacturer.
If you install them, yes. A short, practical page helps homeowners see you handle the whole exterior. Do not pad it with filler.
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