When an AI builder writes your website text, ownership depends on two things: the terms you accepted and how much of the final wording is yours. This page explains what to check. It is not legal advice.
Short answer
Start with the builder's terms, which usually say who may use the text it generates for you. Then keep records of your own input and edits. The US Copyright Office publishes guidance and reports on registering and protecting works that contain AI-generated material, so read them at the source. This is general information and not legal advice.
The first question is what the builder's terms say you may do with the text. The second is what rights the law recognizes in text that a machine wrote. They are different, and people mix them up.
This page is general information and not legal advice. For anything that matters, such as a sale of the business or a dispute, ask a qualified lawyer.
People often ask whether the provider can reuse the text for somebody else. That is a terms question, and the answer is in the document you agreed to, not in any general rule.
Read the terms of service for any section on content, output or ownership. Look for who may use, copy or resell the text, and whether the provider keeps any rights.
Ask support in writing if the wording is unclear, and keep the reply. Our page on terms of service explains how to read such documents calmly.
Look for a clause on content you supply as well. Some terms let a provider use what you upload to improve its service, and you may want to decline that where an option exists.
Text built from your own answers, facts and wording carries more of you than text produced from a one-line prompt. Your photos, your service details and your voice all come from you.
Edit the draft substantially, in your own words, and save the originals you supplied. That record shows what came from you and what came from the tool.
A plain way to document this is a folder with your notes, your answers to the builder's questions, and dated copies of the drafts before and after you edited them.
The US Copyright Office publishes guidance and reports on registering and protecting works that contain AI-generated material. Read them at copyright.gov rather than trusting a summary, because the position can develop.
We do not state a legal conclusion here. The page you should rely on is the primary source, and a lawyer can apply it to your situation.
Treat anything you read elsewhere, including this page, as a pointer rather than an answer. The Office's own current pages are the primary source, and they carry dates you can check.
Put these questions to the provider and keep the answers. A clear reply in writing is worth more than a reassuring sales call.
Review the text for anything that looks copied, and replace generic passages with specifics only you know. Our page on human review of AI content gives a method.
Keep a dated copy of the published pages and your inputs. Our images and copyright page covers the picture side, which has its own rules.
Pay particular attention to claims. Text that names awards, results or credentials must be true whoever wrote it, and the responsibility for that sits with you.
Website Builder Studio writes pages from a conversation with an in-app assistant, using your answers about your business. You can edit copy, write pages yourself or give one line and have a page written.
For the exact ownership terms, read the terms of service on the site. We state no conclusion here beyond what those terms say.
If ownership matters for a particular reason, such as selling the business or licensing the text to someone else, ask the provider to confirm their position in writing before you rely on it.
Check the builder's terms first, since they usually say who may use the output. The wider legal position is a question for a qualified lawyer. This is not legal advice.
Editing in your own words, from your own facts, gives you a record of what you contributed. Keep your inputs and drafts. Whether that changes anyone's rights is a question for a qualified lawyer.
On copyright.gov, which publishes its guidance on works containing AI-generated material. Read the source directly, because the guidance may be updated.
It is possible. Review passages that seem generic or familiar, replace them with specifics from your business and ask the provider how it handles copying.
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