A website builder for mortgage brokers

A page for each kind of loan you place

Purchase, refinance, conventional, government-backed, jumbo, investment property, first-time buyer programs. A borrower searches for the one they think they need, so each gets its own page. The plan proposes only the loan types you told the in-app assistant you place, and you approve it with its cost before the build runs.

A loan type page says who that loan generally fits, what a borrower gathers to start, and how to reach you. It does not say the reader qualifies, and it does not compare loans for them.

License disclosure where your regulators expect it

Mortgage brokers and loan originators carry NMLS identifiers, and most states expect them on the site along with the company's legal name and the states you are licensed in. Equal housing language belongs where your rules require it. You know those rules; the assistant places the lines exactly as you give them, on every page or on a disclosure page.

This page is not a substitute for your compliance review. It is a builder that puts your disclosure text where you say and keeps it there through every edit, with a version to roll back to.

No rates, no approval promises, no advice

The site never quotes a rate, an APR, a payment or a closing cost. It never says lowest, best or fastest. It never says a reader will be approved or should choose one loan over another. Those claims carry rules, and the builder does not write them.

A plain line on each loan page says the content is general information, not financial advice, and not a commitment to lend. What the page can say is how your process works and how to start it.

A call request, not an application

The form on every page asks for a name, a phone number, the state, whether they are buying or refinancing, and a good time to call. Nothing else. No social security number, no income figure, no account number ever goes into a form on your site.

The real application happens in your loan origination system. The site links to your secure application portal with a clear button. A booking link from Calendly, Cal.com or another supported tool adds a book-a-call section that loads only when a visitor opens it.

Each request is delivered to HubSpot, Salesforce, Zoho CRM, your email, a text message or any webhook, and every delivery is signed.

The documents page saves your first phone call

Pay stubs, recent tax returns, bank statements, identification, and whatever else your lenders ask for. A documents page lists them as a checklist in your words. A borrower who reads it arrives at the call ready instead of guessing.

The page can also explain, in general terms, what happens after the documents are in: review, submission to a lender, conditions, and closing. Order and names are yours. No timelines are written unless you supply them.

Lenders you name and proof you supply

A broker's difference is choice. A lenders page lists the wholesale lenders you are approved with, if your agreements allow you to name them. The builder adds no lender you did not name and removes any you drop, with a version kept.

The page can say you shop your lenders on a borrower's behalf. It does not say the borrower will pay less. Reviews, awards and years in the trade appear only as you give them.

What the interview asks a mortgage broker

Expect questions about the loan types you place, the states you hold licenses in, your NMLS identifiers and your lenders. It asks your application portal address and how a borrower should reach you. It also asks what you want on the documents page.

The whole site is written from a conversation, and a check that runs before anything publishes validates every page against Google Search Essentials and modern web standards. The AI answer engines like ChatGPT and Google's AI answers read the short answer at the top of each page. A page that says what you need and how to start is genuinely useful without a single rate on it.

One note on the numbers below. The Census code counts mortgage and nonmortgage loan brokers together, so the 9,792 establishments include brokers of other loans as well.

The mortgage and nonmortgage loan brokers trade, in Census numbers

• 9,792 Mortgage and nonmortgage loan brokers establishments in the United States (NAICS 522310, County Business Patterns 2023) U.S. Census County Business Patterns 2023
• 54,952 people employed in Mortgage and nonmortgage loan brokers in the United States (NAICS 522310, County Business Patterns 2023) U.S. Census County Business Patterns 2023

Figures are from the source named beside each one, as published. They describe the area or the trade, not this product.