A website builder for insurance agents

One page per line you write

Auto, home, renters, life, commercial, workers compensation, health, specialty lines. Someone shopping for one of them searches for that one, so each gets its own page. The plan proposes only the lines you told the in-app assistant you write, and you approve it with its cost before anything is built.

A line page says who the coverage is for, what it generally protects, what a quote needs from the customer, and how to ask for one. It does not say what any person should buy.

• Personal lines: auto, home, renters, umbrella, life
• Commercial lines: general liability, property, fleet, workers compensation
• Specialty: boats, motorcycles, rentals, events, whatever you place

Carriers you name, nothing you do not

An independent agency's strongest page is the carriers page: the companies you are appointed with, listed plainly. A captive agent's version says which carrier and what that means for the customer. Either way the list comes from you, and the builder adds no carrier you did not name.

Carrier logos are the carriers' property; use them as your appointment agreement allows. Tell the assistant when an appointment is added or dropped and the page is updated, with a version kept to roll back to.

The quote request is the form

The form on every page is your quote request. Keep it short: name, phone, zip code, the line they want quoted, and their current carrier if they have one. A short form gets filled in. A full application belongs on the phone or in your rating system.

Ask for nothing sensitive on the site. No driver license numbers, no social security numbers, no policy numbers, no health details. A plain line beside the form says so.

Each submission is delivered to your email, a text message, HubSpot, Zoho CRM, GoHighLevel, Slack or any webhook, and every delivery is signed. Optional follow-up emails to quotes that went quiet are off by default, with a one-click stop for the customer.

License disclosure by state

Insurance producers are licensed by state. Most states expect the license number, the agency's legal name, and the states in which you are licensed to appear on the site. A multi-state agency lists each. You know your states' rules; the assistant places the lines exactly as you give them.

If you write in a state, a page can say so. If you do not, the site does not suggest you do, because a quote request from a state you cannot serve helps no one.

Not coverage advice, not financial advice

A line page describes in general terms what a kind of policy does. It does not tell a reader how much coverage to carry, whether to drop a policy, or what a claim will pay. Policy terms govern, and the page says so.

Savings claims are not written. A page can say you compare quotes across your carriers. It does not say a reader will pay less. A plain line on every line page says the site is general information, not financial, legal or coverage advice.

Claims and service pages point the right way

Customers with a claim come to your site in a hurry. A claims page tells them what to do first and who to call, and it links to each carrier's claims line. A policyholder at the roadside reaches the right place. Those numbers and links are yours to supply.

A service page covers the everyday asks: add a driver, change an address, request an ID card, ask about a bill. The form works for those too, or the Text us link beside your number with one tick.

What the interview asks an agency

Expect questions about the lines you write and the ones you refer, your carriers, and the states you are licensed in. It also asks your license numbers, how a quote gets started, and what happens after a request arrives.

The site is written from a conversation and every page passes a check that runs before anything publishes, validated against Google Search Essentials and modern web standards. The FAQ page is one click to add, written from the questions your service line hears. The AI answer engines like ChatGPT and Google's AI answers read the same plain answer at the top of each page. That is what makes it genuinely useful to both.

The insurance agencies and brokerages trade, in Census numbers

• 133,728 Insurance agencies and brokerages establishments in the United States (NAICS 524210, County Business Patterns 2023) U.S. Census County Business Patterns 2023
• 818,561 people employed in Insurance agencies and brokerages in the United States (NAICS 524210, County Business Patterns 2023) U.S. Census County Business Patterns 2023

Figures are from the source named beside each one, as published. They describe the area or the trade, not this product.