A website builder for funeral homes

The page a family reaches first, at any hour

A death at home, at a hospital, at a care home. Each one starts differently, and the person calling has never done this before.

So the first page is practical: who to call, the number that is answered at any hour, and what happens after you arrive. Short paragraphs. No decisions asked for yet.

If you serve a faith community with its own customs, say so here in the words that community uses. Nothing about this page should feel like marketing.

Services described simply, with no pressure

Burial, cremation, a memorial without the body present, a graveside service, a service for a veteran. Each gets a short page saying what it involves and what a family chooses along the way.

The writing stays level. No page says a family owes anyone a particular kind of funeral, and the assistant will not add urgency to any of it.

Where a choice has a cost, the page points to your price list rather than hinting. Families remember which home told them straight.

• What this service includes, step by step
• What the family decides, and when
• What we need from you to begin
• Who to ask if something here is unclear

Prices exactly as you publish them

Your price list is yours. Give it to the assistant and it publishes as you supply it, with the headings and the wording you use.

Nothing is estimated, rounded or filled in. If a figure is not on your list, it is not on the site.

A document your counsel prepared can be uploaded and published exactly as given. The builder does not write legal text, and it does not summarise yours.

Obituaries and where they live

Most homes already publish obituaries through a service that handles tributes, flowers and donations. The site links to it plainly and the family never notices the handover.

You can also add individual pages yourself, written in plain paragraphs at no charge, or ask the assistant to write one from a line you give it. Each page counts toward the page limit on your plan. Say who a family should send a photograph to, and by when.

Whichever route you choose, get it decided before launch. Moving obituaries later is the one change families notice.

Pre-planning is a quieter conversation

The person reading about pre-planning is calm, thorough and in no hurry. They are also comparing you with two other homes.

Give them a page that explains what pre-planning covers, what is paid for now, what is recorded for later, and how a plan transfers if they move. The form on every page works as a request for a meeting.

Each inquiry is delivered to your email, a text message or your CRM, and every delivery is signed. On the Leads screen each one takes a status and a note.

Your rooms, your people, your history

Families want to see the chapel, the parking, the room where they will stand for two hours. Photographs of your own building do that better than words.

Introduce your directors by name, with the training and licenses you supply. The builder writes no credential you did not give it.

Practical details help too. Where to park for a large service, how many the chapel seats in your words, and whether a reception room is available afterwards.

If the home has been in one family for generations, say so once, gently. A long history reassures without a single adjective.

What the interview asks a funeral home

Expect questions about your services, your price list, your facilities, your directors, the faiths and customs you serve, and how obituaries are handled. The site is written from a conversation, and the tone you use becomes the tone of the pages.

Every page then passes a check that runs before anything publishes, and pressure language is the kind of thing that check exists to catch. Google Search Essentials asks for pages that are genuinely useful, which here means clear steps and honest costs.

The AI answer engines like ChatGPT and Google's AI answers read the same short paragraphs a grieving reader does. Writing them plainly serves everyone.

The funeral homes and funeral services trade, in Census numbers

• 15,183 Funeral homes and funeral services establishments in the United States (NAICS 812210, County Business Patterns 2023) U.S. Census County Business Patterns 2023
• 107,566 people employed in Funeral homes and funeral services in the United States (NAICS 812210, County Business Patterns 2023) U.S. Census County Business Patterns 2023

Figures are from the source named beside each one, as published. They describe the area or the trade, not this product.