A website builder for consultants

The offer, in one sentence

The first question the in-app assistant asks is the hardest: what do you do, for whom, and what problem does it solve. Not your method, not your background. The problem.

Your answer becomes the home page heading and the answer capsule near the top, the paragraph a stranger reads first. If you can say it across a table, the assistant can write it. If you cannot yet, it asks again, differently.

You see the planned pages and the cost before anything is built, and you approve the plan.

Who it is for, and who it is not for

A consultant who serves everyone reads as a consultant who serves no one. A who-it-is-for page names the kind of client, their size and stage, the situation they are in when they call you, and the situation you decline.

Saying no on the page is not lost business. It is the reason the right client feels seen. The assistant asks for the profile you turn away as directly as the one you want.

The in-app assistant writes that page from the words you use in the chat, so it sounds like you and not like a brochure. If a sentence reads like a pitch, ask it to say the same thing plainer.

The process page, so a client knows what happens

Discovery call, proposal, the engagement itself, the handover. However your work runs, a process page walks through it in order. What happens at each step, how long each usually takes in your words, and what the client is asked to do.

This page answers the quiet question a buyer has: what am I committing to. It also reads well to the AI answer engines like ChatGPT and Google's AI answers, because an ordered process is a plain answer.

Proof you supply, never proof written for you

Clients want to see who else trusted you. Client names and logos with permission, quotes in the client's own words, talks you have given, articles you have written, credentials you hold. Each of those goes on the site because you gave it.

The builder writes no testimonial, no client list, no result. If you have a story with figures in it, the figures are yours to state and to stand behind. A case-study page can be written by you in plain paragraphs at no charge. Or the assistant writes it from the facts you give, and it passes the same check.

A short proof section is better than a padded one. Google Search Essentials is clear that genuinely useful beats impressive-sounding.

Booking a call is the whole contact path

For most consultants the next step is a conversation, so the site makes that the only ask. Add a booking link from Calendly, Cal.com, HubSpot Meetings or another supported tool and the site gets a book-a-time section that loads only when a visitor opens it.

The form on every page stays for the visitor who would rather write first. Each submission is delivered to your email, your CRM, Slack or any webhook. You can add a status and a note to each lead on the Leads screen.

One consultant, more than one offer

Two distinct offers can share a site as two service pages, each with its own who-it-is-for and process. Two distinct audiences that would never read each other's page may do better as two sites, each on its own domain. The Starter plan covers up to 10 websites.

A campaign for a single workshop or a single kind of engagement can be its own small site with its own form. It can run an A/B test of the headline, cookie-less, with a stable split per visitor.

The questions the interview asks a consultant

Expect to be asked the offer, the client you want and the one you decline, and your process step by step. It also asks which proof you have permission to share, how a call gets booked, and whether your fees are public.

The site is written from a conversation and every page passes a check that runs before anything publishes. Point the assistant at your existing site or a profile page to fill gaps. Pricing can stay off entirely; the page then says the first call is where scope and fee are agreed.

The administrative management and general management consulting services trade, in Census numbers

• 104,494 Administrative management and general management consulting services establishments in the United States (NAICS 541611, County Business Patterns 2023) U.S. Census County Business Patterns 2023
• 869,457 people employed in Administrative management and general management consulting services in the United States (NAICS 541611, County Business Patterns 2023) U.S. Census County Business Patterns 2023

Figures are from the source named beside each one, as published. They describe the area or the trade, not this product.