A website builder for bookkeepers

A monthly service sold like a monthly service

Most bookkeeping is a subscription: transactions categorised, accounts reconciled, a report sent at month end. A packages page says what each tier includes and who it suits, from a solo tradesperson to a business with staff and inventory. Prices go on if you want them and stay off if you do not.

The in-app assistant writes the tiers in your names for them and your words for what is inside. Share a read-only Google Sheet of packages and prices and it reads that instead of asking you to type it twice.

You see the planned pages and what the build costs before anything runs, and you approve it.

Catch-up and clean-up is a different customer

The business owner with a year of unopened statements is not shopping for a monthly plan yet. They want to know whether you take messy books, how the work is priced, and what you need from them to start. A catch-up page answers exactly that and nothing else.

It also says what happens after: most clean-up clients become monthly clients, and the page can say that is how you prefer it. The assistant writes it as a plain offer, not a pitch.

Say what you are not, so the right client calls

A bookkeeper who is not a CPA should say so. A bookkeeper who does not file tax returns should say who does, or that the client's accountant will. Those lines turn away the wrong inquiry and reassure the right one, and the builder writes them only from what you tell it.

The same page carries a plain sentence that the site is general information and not accounting, tax or financial advice. Whatever you do or do not offer, that line stays.

The software you work in, named by you

Clients often search for a bookkeeper who works in the software they already use. A page that names the platforms you support, and the certifications you hold in them, answers that search plainly. Both come from you, worded as you state them.

If you only take clients on one platform, or you migrate clients from one to another, the page says so. Nothing about your tools is inferred.

• Platforms you support and the ones you do not
• Certifications you hold, stated as the vendor names them
• Whether you migrate books from another system
• How a client gives you access, described without instructions

How a client starts, and what not to send

The next step for a bookkeeper is a short call about the business and its books. Add a booking link from Calendly, Cal.com, Acuity or another supported tool and the site gets a book-a-time section that loads only when a visitor opens it.

The form on every page is for the person who prefers to write: business type, software, roughly how far behind the books are, in their own words. A plain line asks them not to attach bank statements or logins to the form. Each submission is delivered to email, a text message, your CRM or any webhook, and every delivery is signed.

Niches, if you have them

Bookkeeping for restaurants is not bookkeeping for a contractor or a therapist. If you serve a niche, an industry page names its particular chores, tips and inventory, job costing, insurance billing, in the words that niche uses. The uniqueness check strips industry names before it measures, so a page reworded per niche fails. Each has to say something true.

What the interview asks a bookkeeper

Expect questions about your packages and what each includes, whether you take catch-up work, the software you support, what you do not do, and how a new client should reach you. It also asks about certifications and any niches you serve.

Every page is written from a conversation and passes a check that runs before anything publishes. The FAQ is written from the questions owners ask on a first call, and the AI answer engines like ChatGPT and Google's AI answers read the same plain answers a client does.

About the Census figures below: the Census label for this trade is other accounting services, which covers accounting work outside CPA firms and is wider than bookkeeping alone.

The other accounting services trade, in Census numbers

• 47,699 Other accounting services establishments in the United States (NAICS 541219, County Business Patterns 2023) U.S. Census County Business Patterns 2023
• 250,400 people employed in Other accounting services in the United States (NAICS 541219, County Business Patterns 2023) U.S. Census County Business Patterns 2023

Figures are from the source named beside each one, as published. They describe the area or the trade, not this product.