A website builder for someone who has never made a site

The five words, in plain English

That is the whole vocabulary. Everything else on this page uses those five and nothing more. If a word on any screen is new, ask the in-app assistant and it explains.

• Domain: your address on the web, like yourbusiness.com. You rent it from a registrar.
• DNS record: one line at your registrar that points your domain at your site.
• SSL: the certificate behind the padlock in the browser. It is issued for you.
• Sitemap: a list of your pages that search engines fetch. It is made for you.
• CRM: where your leads are kept, such as HubSpot or Pipedrive. Your form delivers there.

Your first ten minutes

Sign in with Google or Apple, or with email. The in-app assistant opens and asks what your business does. You answer in your own words, as if a new customer had asked.

It asks where you work, who you serve and what makes you different. If you have an old website, give its address and the assistant reads it to fill gaps.

There is no wrong answer here. Anything you forget can be added later, by telling the assistant. A Google Sheet of services and prices works too, through a read-only share.

Then the plan, and one yes

The assistant shows the pages it plans to write and what the build costs, in dollars. This is your one decision. Nothing runs until you say yes.

Read the page list like a table of contents. If a service is missing, say so now and the plan changes.

The cost shown is the whole build. There is no surprise on the next screen. The only other charge is AI image generation, and its amount is shown before an image is made.

While the build runs

Each page is written from a conversation, your conversation, with its own title, description and heading. Then a check that runs before anything publishes measures it against Google Search Essentials and modern web standards.

If a page fails, it does not publish and the assistant says why in plain words. You will not have to work out what went wrong.

Part of that check is for uniqueness. It strips the town and trade names before it compares pages, so a site cannot be one page copied for each area you serve.

Seeing it live

Your site goes live on a free address the builder gives you. You do not need a domain today. Share the address, read the pages on your phone, and tell the assistant what to change.

When you are ready for your own domain, the assistant walks you through the one DNS record at your registrar, screen by screen. The SSL certificate is issued for you.

Two small things are already done. A wrong address on your site returns a real not-found page with a 404 status, and the padlock is in the browser from the start.

What you can stop worrying about

Beginners lose weeks to things the builder already handles. Cross these off before you start, and spend the time on your answers instead.

• Keywords, titles and descriptions. Written for you from your answers, within the lengths the check expects.
• Schema, sitemap and the not-found page. Built in on every site.
• A cookie banner for analytics. Page views are counted on the server, so no cookie is added.
• Breaking something. Every publish keeps a version you can roll back to.
• Design decisions. Ask the assistant to set your color, logo and hero image.

When you get stuck

The in-app assistant is on every screen. Ask it what a screen does and it explains. Ask it to change a line and it does, then runs the check again.

It also walks you through every third-party step, from your registrar to your CRM, one screen at a time. You never have to leave the builder to look up a tutorial. Ask the same question twice if you need to. It does not mind.

The aim is a site that is genuinely useful to the people who find it. You supply what is true about your business. The builder supplies the rest.