A social page is a rented shop window. It reaches people who already follow you, it can change its rules overnight, and none of it belongs to you. A website is the address you control and everything else points at.
Short answer
Moving from a social page to a website means owning the address, the content and the audience route. Keep the social page and make it point at the site rather than replacing it outright. The website carries the depth, the answers and the contact route. The social page keeps doing what it is good at.
It cannot be found by somebody searching for what you do rather than for your name. Search visibility for a service in an area goes to pages built around that service, and a profile is not one.
It cannot hold depth. The answers that take eight hundred words do not survive in a format built for short posts, and the ones you write disappear down a timeline within days.
And it is not yours. The rules, the reach and the existence of the page are all decisions somebody else makes, and businesses that built everything there have been reminded of that repeatedly.
Reaching people who already know you, quickly and at no cost. That is genuinely valuable and a website does not replace it, which is why the answer is both rather than either.
It is also where conversation happens. Questions, reactions and recommendations from customers work better there than on any website, and that activity is worth keeping.
So the move is a change of role rather than a replacement. The social page becomes the place people find out you exist, and the site becomes the place they find out whether to hire you.
The practical information. Hours, area, what you do, prices or what determines them, and how to get in touch. Those are the facts people currently have to dig through posts to find.
Then your best posts. Anything you wrote that answered a real question is a page waiting to happen, and expanding it properly is easier than writing from nothing.
And the photographs. A timeline of finished work is a gallery and a set of case studies, scattered across years and effectively unsearchable where it currently sits.
None of this has to happen at once, and doing it in this order means the audience is never asked to follow you somewhere unfinished.
Do not announce a move and expect anybody to act on it. People follow links, not instructions, so the work is putting the address everywhere a link can go.
Then give them a reason. A post answering half a question with a link to the full answer moves more people than any request to visit the new site.
And be patient. The audience transfers slowly, and the real gain is the people who find the site through search and were never in the social audience at all.
Being findable for questions rather than for a name. A page answering a specific problem reaches somebody who has never heard of you, which a profile essentially never does.
Being quotable too. Our page on choosing sources covers how answer engines pick what to cite, and a profile page is rarely a candidate.
And control over your own details. Our page on entity clarity covers why one authoritative source for your facts prevents the confident wrong answers that come from stale profiles.
Every fact that appears in both places has to match. Hours, phone number, area and services. A disagreement between your profile and your site is the most common cause of a visitor being given the wrong information.
Update the site first and the profile second, so there is a clear authority. Our page on consistent business details covers keeping the wider set aligned.
And keep the profile alive. An abandoned page with an old phone number does more damage than no page, because it looks current to somebody who does not know better.
No. Keep it and change its role. The social page reaches people who already know you and is where conversation happens. The website carries the depth, the answers and the contact route.
Some will, slowly, and that is not the main gain. The bigger benefit is the people who find you through search for what you do, who were never in your social audience at all.
The practical facts: hours, area, services, prices or what determines them, and how to get in touch. Those currently require digging through posts, and they are what a potential customer actually needs.
The ones that answered a real question do. Expand each into a proper page rather than copying it across. A post written for a timeline rarely works unchanged as a page somebody arrives at from search.
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