What automation finds reliably
The mechanical faults. An image with no alt attribute. Text that fails a contrast ratio. A form field with no label. A heading level skipped. A page with no language set. These are code facts and machines are excellent at them.
They are also common. A first automated pass on a neglected site usually returns a long list, and working through it removes real barriers for real people before any judgment is needed.
Our page on accessibility testing tools covers what the common checkers report and how their results differ from each other.
What it cannot judge
Whether alt text is correct. A tool sees that the attribute exists. It cannot see whether the description matches the photograph, and generic alt text passes every automated check while helping nobody.
Whether the page makes sense read aloud in order. Reading order is a meaning question, and a page that is visually clear can be incoherent when linearized, with no code fault to detect.
And whether something is usable. A control can be perfectly labeled and still be impossible to operate with a keyboard in practice. Our page on automated and manual testing covers the split.
Where AI adds something
Drafting alt text is the clearest case. A person still has to confirm it describes the actual image, and starting from a draft is faster than starting from an empty attribute across hundreds of images.
Explaining a finding in plain words is another. Automated reports are written in standards language, and turning a rule reference into an instruction a small business owner can act on is genuinely useful.
It can also help with reading order review by describing what a page says in sequence, which surfaces the places where the visual order and the code order have drifted apart.
The honest division of work
This is how we split it on our own site. The mechanical half runs before anything publishes. The judgment half is a scheduled human task, because it does not fit into an automatic check at all.
- Missing alt text, found by tool, written by a person
- Contrast ratios, found and fixed mechanically
- Form labels, found by tool, worded by a person
- Heading order, found and fixed mechanically
- Reading order, reviewed by a person
- Keyboard operation, tested by a person
- Whether the page is understandable, judged by a person
Why overlays are not the answer
Products that promise to fix accessibility with a script have a poor record, and regulators have taken action over claims made for them. Our page on accessibility overlays covers what happened and why.
The underlying problem is the same one this page describes. A script can only address what can be detected in code, and the barriers that matter most are about meaning and usability.
Treat any product claiming to make a site compliant with skepticism. That is a claim about a legal outcome, and no vendor is in a position to make it. Nothing here is legal advice.
What a small business should actually do
Run an automated check and fix what it finds. That is a real improvement and it costs an afternoon. Our site check reports the mechanical faults across a whole site in one pass.
Then do the manual work that matters most: keyboard navigation, reading order, and alt text that actually describes the images. Our accessibility checklist sets out the order.
Then keep it up. Accessibility decays with every new page and every redesign, which is why a check that runs before anything publishes is worth more than an audit that happens once.
Talking about it honestly
Describe what you have done rather than what you have achieved. We check every page against a set of technical criteria is a statement you can support. Our site is compliant is a claim about a law.
That distinction matters commercially as well as legally. Overstated accessibility claims have attracted regulatory action, and the safest position is to describe the work and the standard you test against.
Our page on accessibility statements covers how to write this down for visitors, including what to say about known problems you have not fixed yet. Nothing here is legal advice.